The Communications Council, Silver, Australian Effie Awards, 2015

This case study explains how social listening and adaptive planning saved SPC, the Australian canned fruit brand.


COMPANY PROFILE

Arla Foods Amba (Food)
Euromonitor Profiles, August 2015
This Company Profile from Euromonitor provides key details and analysis of Arla Foods Amba, the owner of brands such as Lurpak and Castello. Included is a strategic evaluation with key facts about the Swedish and Danish company, competitive positioning against comparative brands, and assessment of its position in the food market.

The Communications Council, Bronze, Australian Effie Awards, 2015

This case study explains how Chobani, the Greek yoghurt brand, used a social media campaign to grow sales in Australia.


The Communications Council, Advertisers of the Year, Australian Effie Awards, 2015

This case study explains how a long term partnership between Meat & Livestock Australia, a trade body, and its agencies has created long term success for the industry.


Kaleel Rahman and Charles S. Areni, International Journal of Market Research, Digital First, September 2015
Researchers suggest quantification of qualitative data as an innovative approach to knowledge creation. Brand associations, a form of qualitative data, are common in measuring customer-based brand equity.

Stephen Whiteside, Event Reports, ARF Shopper Insights, August 2015

This event report breaks down how Kraft Heinz is approaching the future of retail, at a time when many challenges face bricks-and-mortar stores – and thus its main source of revenue.


Stephen Whiteside, Event Reports, ANA Digital & Social Media, July 2015

This event report outlines how Mondelez International, the snacks giant, is tackling the need for consumer packaged goods (CPG) brands to move into the ecommerce space.


Stephen Whiteside, Event Reports, Advertising Age Digital, April 2015
This event report outlines Burger King's approach to "storymaking", which is a distinct approach from the more traditional "storytelling" pursued by brands. While storytelling typically takes the form of brands pushing out narratives, storymaking involves entering conversations that have already gained digital traction organically.

Stephen Whiteside, Event Reports, Advertising Age Digital, April 2015

This event report addresses how Taco Bell, the quick-service restaurant chain, has refined its presence on social media.

WARC RECOMMENDS


RECOMMENDED CASES

Food

Warc's pick of the most effective food case studies


CASE STUDY

Hellmann's: Real Food Movement

Changing consumers health perceptions of a food product


ADMAP

Marketing food

A focus on the food industry for the November 2012 issue


TRENDS

The war on meat

How low-meat diets are impacting consumer markets


CASE STUDY

American Rom

Warc Prize winner stages a stunt choc bar rebrand