Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Unilever mounted an international campaign for Cornetto by harnessing the twin assets of love stories and music videos.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how PepsiCo in the UK increased sales of its snack brand Doritos to an older demographic without compromising the cool image appreciated by its core consumer group of 18-24 year-olds.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Yum Restaurants International reinforced KFC's position in South Africa as a brand that cares, in three consecutive campaigns from 2011 to 2013.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Kellogg's branded snack Pringles exploited one of the top US sporting events to drive sales in Walmart and increase brand affinity.


Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2015

This case study describes how Mars brand Snickers became front-of-mind in the crowded Australian confectionery market.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Nestle boosted the flagging reputation of its KitKat brand in the Netherlands.


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how US Quick Service Restaurant (QSR) Taco Bell challenged its biggest rival McDonald's head on to compete in the breakfast market.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Nestle UK made KitKat a digital brand by partnering with Google/Android, the latter naming its latest operating system Android KITKAT.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Australia's largest, but ailing, fruit processor SPC Ardmona achieved a turnaround in its fortunes based on one individual's tweet about making Sunday an #SPCSunday.

WARC RECOMMENDS


RECOMMENDED CASES

Food

Warc's pick of the most effective food case studies


CASE STUDY

Hellmann's: Real Food Movement

Changing consumers health perceptions of a food product


ADMAP

Marketing food

A focus on the food industry for the November 2012 issue


TRENDS

The war on meat

How low-meat diets are impacting consumer markets


CASE STUDY

American Rom

Warc Prize winner stages a stunt choc bar rebrand