Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report details a campaign from Sour Patch Kids, Mondelez International's candy brand, which used YouTube influencers in a distinctive way to engage teens.


Euromonitor Profiles, March 2015
This Company Profile from Euromonitor is the second part of three, providing key details and analysis of Nestlé SA in the baby food and dairy sector. Included is a strategic evaluation with key facts about the Swiss company, competitive positioning against comparative brands, and assessment of its position in the food market.

COMPANY PROFILE

Nestlé SA (Food)
Euromonitor Profiles, March 2015
This Company Profile from Euromonitor provides key details and analysis of Nestlé SA in the packaged foods market. Included is a strategic evaluation with key facts about the Swiss company, competitive positioning against comparative brands, and assessment of its position in the food market.

Euromonitor Profiles, March 2015
This Company Profile from Euromonitor provides key details and analysis of Hershey Co. Included is a strategic evaluation with key facts about the US based company, competitive positioning against comparative brands, and assessment of its position in the confectionery market.

ARF Ogilvy Awards, Gold, Food & grocery, 2015

This case study explains how Knorr Sides, a food brand, took a new approach to adveritisng in the US to reverse brand decline and icnrease sales.


ARF Ogilvy Awards, Silver, Food & beverage, 2015

This case study explains how US cheese brand Cracker Barrel used TV ad creative to reinforce its 'deliciously different' message and increase sales.


Kendall Goodrich, Shu Z. Schiller and Dennis Galletta, Journal of Advertising Research, Vol. 55, No. 1, 2015
Online-video advertising is growing rapidly, yet advertisers and Web site owners might not be accounting for the potentially negative impact of these advertisements. The current study examined the effects of advertisement characteristics—such as length, humor, and informativeness—on perceived ad intrusiveness and, subsequently, on marketing outcomes for both online advertisers and Web site owners.

Jennifer L. Burton, Leigh McAlister and Wayne D. Hoyer, Journal of Advertising Research, Vol. 55, No. 1, 2015
Marketers and advertisers long have searched for new and more powerful ways to measure the effectiveness of advertising. One data source that has proven useful is consumers’ moment-to-moment affective responses to television advertisements.

Brian Carruthers, Event Reports, Econsultancy Programmatic, December 2014

This event report outlines how snack foods giant Mondelez is developing its programmatic buying to drive reach and optimise its media buying.

WARC RECOMMENDS


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