Research on Warc, NewsCred, February 2015

This article demonstrates how UK consumers want to make better, more confident choices around health and wellbeing and how relevant brands can make the most of these opportunities.


Geoffrey Precourt, Event Reports, IAB Annual Leadership, February 2015

This event report outlines four ways that Kraft, the food group, is pursuing data-driven engagement with consumers.


Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study shows how Hellmann's, the mayonnaise brand, created a link with 'real food' to grow sales and improve brand perceptions in Canada.


Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study demonstrates how Quebec Pork Producers rekindled local interest in its meat in Quebec, Canada, by highlighting its versatility.


Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study demonstrates how Boston Pizza (BP), the Canadian quick service restaurant, targeted dads to stimulate growth again following the 2008 recession.


Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study demonstrates how Ready Crisp, a pre-cooked bacon brand made by Maple Leaf, grew sales in Canada with a humorous message to mothers.


Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study demonstrates how McDonald's, the quick service restaurant chain, helped consumers see a new side of its Egg McMuffin product and grow sales in Canada.


Case Study

Oreo Olympics
Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study demonstrates how Oreo, the cookie brand, grew in consideration and sales in Canada through its sponsorship of the Winter Olympics.


Brian Carruthers, Event Reports, Econsultancy Programmatic, December 2014

This event report outlines how snack foods giant Mondelez is developing its programmatic buying to drive reach and optimise its media buying.

WARC RECOMMENDS


RECOMMENDED CASES

Food

Warc's pick of the most effective food case studies


CASE STUDY

Hellmann's: Real Food Movement

Changing consumers health perceptions of a food product


ADMAP

Marketing food

A focus on the food industry for the November 2012 issue


TRENDS

The war on meat

How low-meat diets are impacting consumer markets


CASE STUDY

American Rom

Warc Prize winner stages a stunt choc bar rebrand