Martin Sarmenta, Warc Prize for Asian Strategy, Shortlisted, 2015
This case study describes how Pera Padala, a money transfer brand in the Philippines, launched a campaign to highlight the personal stories of money transfer to build consumer affinity with the brand.
Ruben Beijer, Warc Prize for Asian Strategy, Shortlisted, 2015
This case study describes how MasterCard, the second largest credit card brand, launched a marketing platform that generated business from social media in Asia Pacific.
, Warc Prize for Asian Strategy, Shortlisted, 2015
This case study describes how Visa China appealed to the new generation of Chinese travellers to encourage the use of its credit cards on their trips abroad.
Stephen Whiteside, Event Reports, Festival of Media Latin America, September 2015
This event report shows how Bradesco, the Brazilian bank, allied with mobile networks such as Telefónica to introduce a "sponsored data" program that give customers free access to its app and mobile website.
Jay Chiat Strategic Excellence Awards, Honorable Mention, 2015
This case study demonstrates how Fifth Third Bank helped unemployed people in the US find new work and avoid losing their homes to foreclosure to improve brand equity.
Euromonitor Profiles, September 2015
This Company Profile from Euromonitor provides key details and analysis of Capital One Financial Corp. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the financial services market.
Miguel Esteban-Lista, Leonor Ruiz and Javier de la Cruz , Warc Prize for Connection Strategy, Shortlisted, 2015
This case study describes how in 2013, BBVA, a global bank, shifted its strategy to become more customer-centric and develop its digital offer in a bid to become the best global bank.
Tahaab Rais, Warc Prize for Connection Strategy, Shortlisted, 2015
This case study describes how Emirates NBD, the Middle Eastern bank, increased awareness of their children's savings plans by inviting children to think about their futures and record a message to their future selves.
Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2015
This event report addresses how MasterCard, the payments company, is approaching new digital technology from a marketing perspective.