Financial Services

Marketing banking and insurance brands

Articles and cases by category:
Banks, credit cards, loans
Building societies



Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Banco Popular de Puerto Rico stimulated growth in the number of digital transactions undertaken.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Australian MasterCard evoked an emotional response to its brand by focusing on local rather than national attributes.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Sparkasse, a German credit institute which offers investment opportunities to the general public, changed the face of financial advertising.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how credit card Visa in Colombia grew its online shopping audience.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how loan company Nimble introduced a new way of lending to Australians.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the small, US direct car insurance brand Esurance overcame low awareness and big media spending competition by giving away $1.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Insurance Australia Group's brand NRMA Insurance differentiated its cover from its competitors.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Bank of America helped revive the public interest in fighting AIDS by boosting donations to (RED).


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how Netherlands based funeral insurance cooperative DELA set out to change the way people viewed its service.

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