Article
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WARC Best Practice, August 2019
Provides marketers with information and guidance about luxury brand advertising.
Article
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WARC Best Practice, June 2019
Explores the changing behaviours and expectations of luxury consumers whose idea of luxury is becoming more experiential and immersive, and driven by technology and on–the–go lifestyles.
Article
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WARC Best Practice, May 2019
Explores how best to utilise the omnichannel model to offer seamless shopping experiences to customers.
Article
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WARC Best Practice, May 2019
Explores how best to approach in-store marketing and explains how the best of in-store activation needs to benefit categories overall not just one brand, and deliver gains for shoppers, brands and retailers alike.
Article
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Alex Zhu, WARC Best Practice, June 2018
Provides advice, research methodologies and step-by-step approaches for mapping the omnichannel consumer journey.
Article
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Dominic Twose and Polly Wyn Jones, WARC Best Practice, January 2018
Defines what brand consideration is, what generates it and how this may move over time, alongside a look at a large scale exercise by Kantar Millward Brown exploring the relationship between survey measures and sales.
Article
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Nick Siantonas, WARC Best Practice, August 2017
This article provides a best practice guide on how to map the customer journey in order to gain a better view of the ecosystem from inside the business and understand how customers experience a brand.
Article
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Toni Keskinen, WARC Best Practice, June 2016
This article looks at the decision-making process that consumers undergo in order to make a purchase, connecting and engaging with different options, before finally settling on a brand.
Case Study
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Jay Chiat Strategic Excellence Awards, Bronze, Product/Service Creation, 2019
Helzberg Diamonds, a jewellery retailer, increased brand awareness across the US by launching a placeholder engagement ring to take the stress out of choosing a ring for the big event.
Article
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Research on WARC, September 2019
The demise of the high street has been widely reported in the media in recent years but ‘the death of the high street’, doesn’t quite capture the situation accurately.
Article
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Nicole Lonsdale, WARC Exclusive, October 2019
The digital revolution has made its presence felt across multiple industries, and today’s consumers interact with a vast array of technologies, particularly when they’re out of home.
Article
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Rakuten Marketing, October 2019, Research on WARC
According to eMarkerter, the global e-commerce market is forecasted to grow 21% in 2019 to $3.54 trillion, with the Asia-Pacific (APAC) region alone accounting for 64% of total e-commerce sales worldwide this year – a 25% year-on-year growth.
News
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14 October 2019
Travel technology company Amadeus has launched its advertising platform travel audience in Asia Pacific, which is aimed at helping advertisers reach consumers in the largest and fastest growing travel market in the world.
News
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10 October 2019
Brands eyeing a slice of Vietnam’s growing consumer market will need to ensure they have a strong mobile strategy in place to leverage the spike in spending during the lead up to Tet.
News
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09 October 2019
Customers in APAC are becoming increasingly environmentally conscious, with growing expectations that the brands catering to them are environmentally responsible, from sourcing to packaging, according to a new study.
Article
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Tony Wright, WARC Exclusive, October 2019
One consumer’s luxury is another’s ordinary: this is the identity crisis the luxury sector finds itself facing – younger consumers in particular have more diverse needs and tastes.
Article
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Research on WARC, October 2019
Reveals the findings of an online survey of 150 respondents that looks into shopping and gifting behaviour during Tet across Vietnam.
News
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03 October 2019
Christmas ads impact shopper behaviour, inspiring gift ideas and purchases, but a new survey cautions that shifting media consumption patterns, especially around streaming and mobile, mean marketers will have to think carefully about their media ...
News
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01 October 2019
As India’s festive season sales get under way, the initial signs are that both Flipkart and Amazon are succeeding in their efforts to attract more online shoppers from lower tier cities.
Case Study
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ARF Ogilvy Awards, Silver, 2019
PACCAR Parts, a truck designer and manufacturer, reversed its loyalty programme growth plateau in the US by launching a machine learning system to help personalise its offer.
News
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24 September 2019
The notion that consumers are paralysed by an excess of choice – the findings of the famous ‘jam study’ – is too simplistic; choice overload sets in at different points depending on the type of product or service being purchased.
News
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23 September 2019
Indian consumers are gearing up for the festive season, especially Diwali at the end of October, but a recent nationwide survey provides a mixed picture for retailers and FMCG brands in the months ahead.
News
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20 September 2019
Card payments accounted for almost 80% of retail sales in the UK last year, according to a new industry report that confirms the steady decline of cash usage in transactions.
Article
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Crawford Hollingworth and Liz Barker, The Behavioural Architects, September 2019
Looks at how our understanding of choice has, and is, continuing to develop so that the amount of choice on offer can be tailored in the optimum ways, depending on the context, and even the person.
Article
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Gabey Goh, WARC Exclusive, September 2019
Over three-quarters of consumers in Singapore are open to trying new brands, posing a challenge for marketers seeking to build loyal audiences.
