Asian Strategy Report

Insights from the WARC Prize for Asian Strategy

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WARC's Asian Strategy Report features five chapters that examine how strategic ideas are growing brands in Asia. Its insights are drawn from the WARC Prize for Asian Strategy, and put the thinking behind the campaigns in context.

The report is available to WARC subscribers.


Inside the report

The report includes chapters on:

  1. The state of strategy
  2. New channels on the rise
  3. India vs East Asia
  4. Meaningful marketing

Also included are summaries of all the winning case studies from the 2016 WARC Prize for Asian Strategy.

Grand Prix winner

Ariel

Ariel won the $5,000 Grand Prix in the WARC Prize for Asian Strategy 2016 for Share the Load, a multi-media campaign that pushed for social change by encouraging men to take on household chores traditionally carried out by women.