Asian Strategy Report

Insights from the WARC Prize for Asian Strategy

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WARC's Asian Strategy Report 2017-18 features five chapters that examine how strategic ideas are growing brands in Asia. Its insights are drawn from the 2017 WARC Prize for Asian Strategy, and put the thinking behind the campaigns in context.

The report is available to WARC subscribers.


Inside the report

The report includes chapters on:

  1. Data points: Media used, creative approaches and market sectors
  2. Mirroring social change
  3. Low interest categories, high interest ideas
  4. Channel-first ideas
  5. Blue Ocean brands

Also included are summaries of all the winning case studies from the 2017 WARC Prize for Asian Strategy.

Grand Prix winner

SK-II: The Marriage Market Takeover

SK-II won the $5,000 Grand Prix in the WARC Prize for Asian Strategy 2017 for The Marriage Market Takeover, an emotional, multichannel campaign to target the stigma of Sheng Nu, or "leftover women", and boost sales in China.