YouTube Works for Brands

How brands are using YouTube to deliver effective campaigns

Browse latest case studies


About the Awards

YouTube Works for Brands, in partnership with the APG and Campaign, is a free to enter initiative for UK agencies and brands to show how they are using YouTube to deliver highly effective campaigns.

The most recent Awards were announced in June 2018 and all the winning case studies are available to read here on WARC.

Find out more about YouTube Works for Brands

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Grand Prix

Hostelworld

Hostelworld: Clickbait Charlie - A shockingly effective YouTube campaign

Brand Hostelworld
Agency Lucky Generals
Country Global

Hostelworld changed outdated perceptions of hostels by booking an unexpected guest to stay in its hostels: Charlie Sheen.

Six short YouTube ads used clickbait headlines and revealed that hostels, and Charlie Sheen, were a lot nicer than people realised.

The YouTube activity led to 66% of those exposed to the campaign saying they are more likely to book a hostel on their next trip.

Winners

BT Sport: Winning the Ashes with data

Brand BT Sport
Agency AMV BBDO
Country United Kingdom
Award Best UK Audience Insight

Robinsons Brewery: Driving sales for the original beer

Brand Old Tom
Agency Return
Country United Kingdom
Award Best Use of YouTube on a Small Budget

Bodyform/Libresse: Making #bloodnormal

Brand Bodyform/Libresse
Agency AMV BBDO
Country Global
Award Best UK Cultural Impact through YouTube

NCS Trust: Change Your Summer

Brand National Citizen Service
Agency Poke/Ogilvy & Mather, Ogilvy/Kindred/Essence/Cake Group
Country United Kingdom
Award Best Use of YouTube for Good

EE: The road to the Wembley Cup

Brand EE
Agency Poke/Essence/Cake Group
Country United Kingdom
Award Best Long-term Effectiveness

The Scottish Government: Reaching young men with a challenging message

Brand Scottish Government
Agency The Leith Agency
Country United Kingdom
Award Best UK YouTube Integration

Superdry: Turning brand lovers into customers

Brand Superdry
Agency Iris Worldwide
Country United Kingdom
Award Best UK Use of Ad Formats

Tesco: How YouTube worked for everyone at Christmas

Brand Tesco
Agency Mediacom/Cedar Communications/BBH London
Country United Kingdom
Award Best UK Media & Creative Agency Collaboration

Smart Energy GB: The Power of 10p

Brand Smart Energy GB
Agency PHD/AMV BBDO
Country United Kingdom
Award Winner

Heineken UK: Igniting a conversation to grow the brand

Brand Heineken
Agency Starcom Worldwide/Publicis London
Country United Kingdom
Award Winner

Hostelworld: Proving humour can travel

Brand Hostelworld
Agency Lucky Generals
Country Global
Award Winner