YouTube Works for Brands

How brands are using YouTube to deliver effective campaigns

Browse latest case studies


About the Awards

YouTube Works for Brands, in partnership with the APG and Campaign, is a free to enter initiative for UK agencies and brands to show how they are using YouTube to deliver highly effective campaigns.

The most recent Awards were announced in June 2017 and all the winning case studies are available to read here on WARC.

Find out more about YouTube Works for Brands

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Grand Prix and Best Use of Data

BT Sport

BT Sport

Brand BT Sport
Agency AMV BBDO
Country United Kingdom

BT Sport gave away the final of the UEFA Champions League on YouTube to drive brand affinity.

The final was live-streamed on BT Sport's YouTube channel, enabling it to generate a cookie'd audience data pool of 4.3 million UK football fans, which it used for retargeting.

The campaign achieved an MROI of 170%.

Grand Prix and Best Cultural Impact

Fridge Raiders

Fridge Raiders & YouTube: Powering up gamers and marketing since 2013

Brand Mattessons
Agency Saatchi & Saatchi
Country United Kingdom

Mattessons wanted to turn around an unknown and unloved brand by harnessing the potency of one of YouTube's biggest communities: gamers.

It partnered with some of YouTube's biggest gamers to create a meat helmet, build an AI robot and teach thousands of gamers to code.

The campaign achieved a long-term revenue ROI of £3.97:1.

Winners

YouTube is for Sharing

Brand Sainsbury's
Agency AMV BBDO
Country United Kingdom
Award Best Integration

How every little hero hub and hygiene content helped Tesco

Brand Tesco
Agency BBH
Country United Kingdom
Award Best Integration

#Luckisnocoincidence

Brand Unibet
Agency Karmarama
Country United Kingdom
Award Best Integration

The Wembley Cup 2016

Brand EE
Agency Poke
Country United Kingdom
Award Best Integration

Getting Britain pickling with Sarson's

Brand Sarson's
Agency Reprise Media
Country United Kingdom
Award Best Breakthrough Advertiser

Gameday Plus - a new way to build an audience

Brand adidas
Agency We Are Social
Country United Kingdom
Award Best Integration