The Warc Prize for Asian Strategy 2014

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The Warc Prize for Asian Strategy 2014

The Warc Prize for Asian Strategy is Asia's leading competition recognising great strategic thinking in marketing. 2014 marks the Prize's fourth year. The US$10,000 cash prize is free to enter and will be awarded to the case study that demonstrates the best strategic thinking in the region.



Warc Prize 2014 news

Unilever campaign wins 2014 Prize

A mobile service for 'media dark' rural Indians has scooped the Grand Prix in the 2014 Warc Prize for Asian Strategy.

'Kan Khajura Tesan', an initiative for Hindustan Unilever developed by Lowe Lintas & Partners and PHD, won $5,000 Grand Prix cash prize. The campaign also won the $1,250 Asia First Special Award. Read more…


Asia Strategy Report

> Read the Asia Strategy Report

> Read the notes from the judging

> Find out more about the judges


The Warc Prize for Asian Strategy awarded medals to 19 campaigns.

Kan Khajura Radio


Also winner of the Asia First Special Award
Kan Khajura Tesan: From the 'dark' to connectivity
(Lowe Lintas & Partners and PHD / Hindustan Unilever / India)


Also winner of the Local Hero Special Award
The Akanksha Foundation: How a brand got celebrities to work for it for free
(Ogilvy & Mather Mumbai / The Akanksha Foundation / India)

Also winner of the Market Pioneer Special Award
NetEase: Your thinking DNA
(BBDO & Proximity China / NetEase / China)

Also winner of the Channel Strategy Special Award
Pampers ZZZ: Giving Filipino moms and babies the gift of sleep
(Ace Saatchi & Saatchi / Procter & Gamble / Philippines)

Gillette: Scandal Shave
(BBDO / Procter & Gamble / China)


AIA: Real life never stops
(TBWA Hong Kong / AIA Group / Multiple markets)

Cambodia National Rescue Party: A political tsunami in Cambodia
(Individual Initiative / Cambodia's Opposition Leader: Sam Rainsy / Cambodia)

Coca-Cola: Adding fizz to the Indian family meal time
(McCann Worldgroup / Coca-Cola India / India)

Google India: How Google Search brought hope to 1.4 billion people
(Ogilvy & Mather Mumbai / Google India / India)

Mizone: How an idea sustained business and brand success
(Young & Rubicam China / Danone / China)

Old Spice Smell Mantastic: Local relevance on a limited budget
(Wieden + Kennedy / Procter & Gamble / India)

Pantene: Women Against Labels
(BBDO Guerrero / Procter & Gamble Philippines / Philippines)

TrueMove H: Giving is the best communication
(Ogilvy & Mather Thailand / True Corporation / TrueMove H)


Ariel and Downy: Aid Couture, the preloved clothing sale
(Leo Burnett Manila / Procter & Gamble / Philippines)

Dyslexia Association of Malaysia: Dyslexia did not stop me
(Geometry Global and Grey Malaysia / Dyslexia Association of Malaysia / Malaysia)

Hewlett Packard: Ink Advantage – Help your child shine
(BBDO Singapore and PHD / Hewlett-Packard / India)

Lifebuoy Soap: Roti – The unlikely reminder
(Geometry Global / Hindustan Unilever / India)

Nike: Hacking Jakarta for running
(BBH Asia Pacific / Nike / Indonesia)

Park Avenue Beer Shampoo: Stealing a lead from the giants in men's hair care
(Publicis / JK Helene Curtis / India)


Warc Prize 2014 - Videos

Freddy Bharucha, chairman, and other judges give their top tips for winning.

Warc Prize 2014 - Videos

Prize judges discuss Kan Khajura Station, the Grand Prix-winning case.

Watch more videos


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