The Warc Prize for Asian Strategy 2011

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The Warc Prize for Asian Strategy 2011

The Warc Prize for Asian Strategy is a US$5,000 cash prize awarded to the case study that demonstrates the best strategic thinking in the region. The Prize was launched in December 2010. It is open to brand owners and agencies in any discipline.

The 2014 Warc Prize for Asian Strategy is now open for entries


Warc Prize 2011

Winner announced

Coca-Cola Japan's campaign to launch water brand, I Lohas was named as the winner of the 2011 Warc Prize for Asian Strategy.

The author of the Crush Eco paper, David Elsworth, donated the prize money to charity.

Read Warc's interview with David here


Warc Prize 2011 - Videos

Warc's International Editor, David Tiltman, discusses the Prize winner and other notable studies. View this and all the other videos here.


Warc Prize 2011 - Judges

There were nine highly commended entries. The case study links listed below are subscriber-access only - browse the summaries here or take a trial to read them in full:

Axe: Call me (BBH Asia Pacific)

Breakthrough: Bring human rights home - How ringing the bell can reduce violence against women (Ogilvy & Mather, Mumbai)

Cadbury Dairy Milk: How culture codes helped create a new chocolate occasion in India (Ogilvy & Mather, Mumbai)

Cafe Viet: Are you man enough? (Lowe Vietnam)

Citibank: Banking on 'New Standards' to drive business (Publicis Hong Kong)

Dove: Winning in China (Ogilvy & Mather)

Fonterra Brands: The Anlene Movement (BBDO/Proximity)

Gillette Mach3: W.A.L.S. - Women Against Lazy Stubble (MediaCom India)

Stride: Japan Launch (McCann Erickson)

Browse the rest of the case studies:

25 shortlisted papers

All of the entrants


Chairman's comments: Miles Young on the quality of entries

Judging notes: what was said about the leading entries

Breakdown of entry data: the Prize by numbers

Strategy in Asia – the view from the inside: two planners recall their experiences in the region

Strategy in Asia – the view from outside: judges from the US and UK comment on the entries

The death of the global campaign: insights from the shortlist


International Editor:
David Tiltman
t: +44 207 467 8150

Managing Director, Warc Asia:
Ed Pank
t: +65 3157 1214


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