The Data Report covers five drivers of change for 2020: Society, Technology, Economy, Industry and Policy.
Findings from the Marketer's Toolkit 2020 survey include:
- Growing concern around consumer privacy online and a rise of conscious consumerism;
- Brands are cautious about further tech investment, though AI will be a priority;
- Search is expected to be a focus in 2020 and investment in online video will continue.