What's in store for 2019?

Findings from WARC's Marketer's Toolkit 2019 survey include:

  • Improved customer experience will drive the marketing agenda, and shape tech investment;
  • Voice and payment tech are gaining traction, but there is less interest in AR and VR;
  • Video and search platforms are set to benefit from growth in marketing investment.

The full Marketer's Toolkit 2019 report is available to WARC subscribers – download a summary.

The Marketer’s Toolkit is based on a survey of 800+ client marketers and agency executives around the world, backed by CMO interviews and WARC’s case studies and best practice guidance.

Watch out for in-depth reports on four key topics launching in January.

Report overview

Coming soon: In-depth reports

In January four in-depth reports on the Marketer's Toolkit will be launched. You can register your interest in the reports here. They will be on the following topics:

  • Being effective in short-form video
  • In-housing: here to stay
  • The diversification of search
  • CX: online to offline