Heather Andrew, ARF Experiential Learning, Re:think, March 2015

This paper argues that premium digital out-of-home media has a valuable 'priming' capability that makes people more receptive to other ad formats.

Vicki Draper, ARF Experiential Learning, Re:think, March 2015

This paper explains how AOL, the mass media corporation, created a four phase research methodology to understand the needs of the people who consumed its online content, and improve its content strategy.

Tobias Puehse, Nielsen, March 2015

This article introduces Nielsen's Breakthrough Innovation Report for Southeast Asia, which reviewed more than 2,500 consumer product launches across key Southeast Asia markets in order to identify innovation success.

GfK, March 2015

This article summarises a study of 10 countries into how young men are shopping for personal care and grooming products, finding that they are becoming increasingly engaged in the industry and are more likely to be influenced by advertising than women.

ARF Ogilvy Awards, Silver, Health & personal care, 2015

This case study describes a Father's Day campaign in the US by Dove Men+Care, the personal care brand, which celebrated modern day dads and caring moments.

ARF Ogilvy Awards, Silver, Fashion, style & beauty, 2015

This case study explains how Make Up For Ever, the new make up brand, took a branded bus on tour to build awareness of the brand and increase sales in the US.

ARF Ogilvy Awards, Grand Ogilvy and Gold, Fashion, style & beauty, 2015

This case study explains how Pantene, the hair care brand owned by P&G, helped women tackle bad hair days caused by unexpected weather - and increased sales.

Euromonitor Profiles, March 2015
This Company Profile from Euromonitor provides key details and analysis of Elizabeth Arden. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the cosmetics market.

Stephen Whiteside, Event Reports, NRF Big Show, January 2015

This event report shows how Julep, a challenger in the beauty category, has effectively used the principle of crowdsourcing to create new products and build its brand.



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