Euromonitor Profiles, July 2015
This Company Profile from Euromonitor provides key details and analysis of Revlon Inc., the owner of brands such as Almay Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the toiletries market. Brand opportunities, operations and strategy are identified and recommendations for the future offered.

Low Lai Chow, Event Reports, All That Matters, May 2015

This event report looks at how SK-II, the Procter & Gamble-owned skincare brand, evolved its approach to engagement with the influential blogging community.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Procter & Gamble revived hair care brand Pantene's ailing fortunes in the Philippines.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Unilever launched a new limited edition AXE bodyspray in Argentina and Mexico.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Procter & Gamble in the USA increased awareness and sales of its Crest and Oral-B toothpaste brands.


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how Unilever India reached remote regions to promote a range of its products and increase brand awareness.


Rajat Mendhi, Warc Prize for Social Strategy, Entrant, 2015

This case study explains how Gillette, the shaving brand, encouraged Indian men to shave by highlighting research that suggested a majority of women thought unshaven men were not clean.


Euromonitor Profiles, June 2015
This Company Profile from Euromonitor provides key details and analysis of Kao Corp, the owner of brands such as Sofina, Merries and Biore. Included is a strategic evaluation with key facts about the Japanese company, competitive positioning against comparative brands, and assessment of its position in the retail tissue and hygiene market.

Sailesh Wadhwa, Warc Prize for Social Strategy, Entrant, 2015

This case study explains how Rexona, a deodorant brand, used digital, social and mobile technology to engage with its target group - Malaysian women - for a good cause, as well as increasing sales.

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