Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Unilever launched a new limited edition AXE bodyspray in Argentina and Mexico.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Procter & Gamble revived hair care brand Pantene's ailing fortunes in the Philippines.


Low Lai Chow, Event Reports, All That Matters, May 2015

This event report looks at how SK-II, the Procter & Gamble-owned skincare brand, evolved its approach to engagement with the influential blogging community.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Procter & Gamble in the USA increased awareness and sales of its Crest and Oral-B toothpaste brands.


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how Unilever India reached remote regions to promote a range of its products and increase brand awareness.


Stephanie Tsui, Warc Prize for Social Strategy, Entrant, 2015

This case study explains how Head & Shoulders, the haircare brand owned by Procter & Gamble, targeted young people in China with a social video.


Euromonitor Profiles, June 2015
This Company Profile from Euromonitor provides key details and analysis of Kao Corp, the owner of brands such as Sofina, Merries and Biore. Included is a strategic evaluation with key facts about the Japanese company, competitive positioning against comparative brands, and assessment of its position in the retail tissue and hygiene market.

Stephen Whiteside, Event Reports, MRMW New York, May 2015

This event report offers guidance for executives who are seeking to make the case for using mobile phones as a research tool, based on the experiences of Meghan Ludvigsen from Johnson & Johnson.


Camille Drucker, Thomas Minc and Matt Spector, Warc Prize for Social Strategy, Entrant, 2015

This case study describes how Ultimune beauty serum was launched in the US by encouraging women to share their natural beauty with each other.

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