South East Asia

Singapore, Malaysia, Vietnam, Thailand, Indonesia & Philippines

Australia


Warc News, 29 July 2015
MANILA/SYDNEY: The Philippines is the only market in Southeast Asia where consumer confidence increased in the second quarter of this year, but overall sentiment in the region remains high, a new survey has confirmed. The Q2 2015 Consumer Confidence .

Warc News, 16 July 2015
KUALA LUMPUR: Mobile internet use in Malaysia is among the highest in Southeast Asia but brands and agencies continue to focus their budgets on traditional media, according to a new report. The State of the Mobile Internet, a quarterly study from adv.

Warc News, 15 July 2015
SINGAPORE: Brand advertising in Indonesia tends to be very straightforward, but a growing middle class and a shift to digital means there is scope for greater experimentation according to industry figures there. "People are generally content and happ.

Warc News, 15 July 2015
NEW YORK/KUALA LUMPUR: Global marketers have welcomed moves by Nielsen to extend the coverage of its Digital Ad Ratings service to new Asian markets. It is already available in China and now Singapore, Japan, Indonesia, the Philippines, Thailand, Mal.

Warc News, 13 July 2015
KUALA LUMPUR: Heineken was due to open a new facility in Myanmar (Burma) over the weekend, as competition intensifies between global beer brands keen to expand in a market seen as having "huge potential for growth". The Dutch brewer's new $60m brewer.

Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Coca-Cola Indonesia made its product synonymous with Ramadan - a time for Indonesians to reconnect with each other.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Procter & Gamble revived hair care brand Pantene's ailing fortunes in the Philippines.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Thai Health Promotion Foundation boosted the number of calls to its smoking Quitline service.


Gino Borromeo , Warc Prize for Social Strategy, Entrant, 2015

This case study describes how Coca-Cola, the drinks brand, translated its global 'Share a Coke' campaign for the Filipino market by encouraging people to find out the names of those they routinely thanked for small kindnesses.

WARC RECOMMENDS


CASE STUDY

Tiger Beer

How a beer brand thrived in Thailand – on a low budget


TRENDS

Asia Strategy Report

Our pick of the smartest thinking in Asian marketing


AWARDS

Warc Prize for Asian Strategy

Find out more about Warc's Asian effectiveness prize


RESEARCH PAPER

Advertising clusters in Asia: Beyond borders

Do SE Asian consumers respond differently to ads?


CASE STUDY

It's More Fun In The Philippines

A campaign that tackled a national image problem