Social Strategy Report

Lessons from the social category of the 2019 WARC Awards

Download a free summary


The Effective Social Strategy Report 2019 includes a review of how social strategy drives effectiveness, with insights into the use of creativity, video and influencers, and practical suggestions on what strategy is most likely to work.

The report is available to WARC subscribers.


Inside the report

The report includes chapters on:

  1. Themes from the winning campaigns
  2. Winning case studies
  3. Data

Also included are summaries of all the winning case studies from the 2019 WARC Awards, Effective Social Strategy category.

Grand Prix winner

The People's Seat

The United Nations won the Grand Prix in the 2019 WARC Awards for The People's Seat, a campaign that used social media to tap into grassroots activism and let the people of the world contribute to the COP24 climate change conference.



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