Stephen Whiteside, Event Reports, IEG Sponsorship, May 2015
This event report outlines how adidas, the sports brand, scored an unlikely success at the 2014 World Cup through establishing a Twitter account for its official match ball, the "brazuca".
Brian Carruthers, Event Reports, Advertising Week Europe, March 2015
This event report explains how URL shortening services can help marketers track traffic to their website from 'dark social'.
Joel Davis, Admap, May 2015
This article argues that data from social media can help marketers to understand their audiences more deeply, going beyond discredited demographic based targeting.
Sunando Das, Admap, May 2015
This article explains how social media insights can be harnessed, together with survey insights, to help marketers develop personalised, one-to-one marketing strategies.
Sophie FitzGerald, Warc Prize for Social Strategy, Shortlisted, 2015
This case study explains how Adidas, the sports brand, planned ahead to create content that could be used in real-time responses to developments during the 2014 football World Cup.
Luis Mendoza, Warc Prize for Social Strategy, Shortlisted, 2015
This case study explains how Coca-Cola, the beverage brand, adapted its globally successful 'Share a Coke' campaign for the US market to encourage teens to drink more Coke.
Stephen Whiteside, Event Reports, IEG Sponsorship, April 2015
This event report addresses Mizuno USA's efforts to activate its brand purpose and find a new way of connecting with running enthusiasts.
Michiel Cox, Warc Prize for Social Strategy, Shortlisted, 2015
This case study describes how New Zealand television channel SoHo gained subscribers by spreading Game of Thrones fever with a statue of King Joffrey.
Geoffrey Precourt, Event Reports, BAA Link Brand Activation Showcase, April 2015
This event report shows how Target, the retailer, made an impact at the 2015 GRAMMYs by providing four minutes of extra live music for fans instead of running traditional ads.