Social Media

Ads for Facebook, Twitter and other social media

Social Media


Case Studies on Warc, 2015

This campaign promoted the new Samsung Galaxy smartphone through an innovative live event that was filmed and then distributed via online video.


Case Studies on Warc, 2015

This low-budget campaign helped Adobe promote an event, Creative Days, while presenting the tech firm as an enabler of creativity.


Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report discusses how Aflac, the insurance provider, has given the iconic mascot from its TV spots a voice on social media – a process based around a detailed "Duck dossier".


Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report shows how CrossFit, the fitness group, has built its brand through word of mouth and a singular focus on its distinctive approach to exercise, rather than via traditional marketing.


Brian Carruthers, Event Reports, Advertising Week Europe, March 2015

This event report looks at how a government agency set out to promote behavioural change among women and get them more involved in exercise and sport.


Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report addresses how Mazda USA, the automaker, is leveraging digital media to engage consumers, whether they are actively looking to buy a car or not.


Geoffrey Precourt, Event Reports, 4A's Transformation, March 2015

This event report describes how the American Red Cross partnered with Bitly, an online service which shortens long and complex URLs, to reach a new audience.


Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report details a campaign from Sour Patch Kids, Mondelez International's candy brand, which used YouTube influencers in a distinctive way to engage teens.


Thomas Aichner and Frank Jacob, International Journal of Market Research, Vol. 57, No. 2, 2015
This article aims to provide a model with which to measure the degree of corporate social media use or, in other words, the extent to which companies are exploiting the potentialities of single or multiple social media platforms. This is, however, explicitly different from using metrics to assess the success of social media activities, as it is purely measuring how intensively a pre-defined group of social media is utilised, taking into account the frequency of social media activity by the brand as well as the related user reactions.

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TRENDS

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