The Warc Prize for Social Strategy

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The Warc Prize for Social Strategy 2015

The Warc Prize for Social Strategy is a search for social ideas (any strategy designed to generate 'earned media') that drive business results. It is a case study competition with a $10,000 prize fund to reward the best social strategy cases in the world.


Warc Social Prize news

America's Navy wins Grand Prix

'Project Architeuthis', developed by Campbell Ewald in Detroit, won the Grand Prix at the Warc Prize for Social Strategy.

The alternate-reality game where characters, cryptologic clues, tips and updates were revealed via social media, helped the US Navy to recruit cryptologists. Read more…


Warc Social Prize - Videos

Watch the Grand Prix-winning campaign, Project Architeuthis, for America's Navy

Watch more videos


The Warc Prize for Social Strategy awarded prizes to 16 campaigns.

Navy cryptology


America's Navy: Project Architeuthis - engaging the cyber warrior
(Campbell Ewald / US Department of Defense / United States)

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Coca-Cola: Share a Coke US
(Starcom Mediavest Group / Coca-Cola North America Group / United States)

EXIT Deutschland: Nazis against Nazis – Germany's most involuntary charity walk
(Grabarz & Partner Werbeagentur GmbH & GGH Lowe GmbH / ZDK Gesellschaft Demokratische Kultur / Germany)

Three: Holiday spam
(Wieden+Kennedy / Hutchinson 3G / United Kingdom)
Special Award for Channel Strategy


A.H Beard: Six week sleep challenge
(Mentally Friendly / AH Beard / Australia)
Special Award for Long-term Idea

Check One Two: FeelingNuts
(Jam / Check One Two / Global)

Chobani: #PlainInspiring
(Whybin\TBWA & Digital Arts Network / Chobani / Australia)
Special Award for Analytics

Newcastle Brown Ale: If We Made It
(Droga5 / Heineken / United States)
Special Award for Channel Strategy

Oscar Mayer: Wake up & smell the bacon
(360i & Dirty Robber / Kraft Foods / United States)

SPC: #SPCSunday – The hashtag that saved a 100 year old company
(Leo Burnett Melbourne / SPC Ardmona / Australia)


Immigrant Council of Ireland: Tinder sex trafficking awareness campaign
(eightytwenty / Immigrant Council of Ireland / Global)
Special Award for Not-for-Profit

Maker's Mark: Derby takeover
(Doe-Anderson / Beam Suntory / United States)

Pepsi Max: The choice of a new generation
(AMV BBDO & OMD / PepsiCo / United Kingdom)

Peanut Butter Cheerios: #HowToDad
(Tribal Worldwide Toronto / General Mills Canada / Canada)

Virgin Mobile: Making mobile better
(Starcom MediaVest, Havas Worldwide Australia & One Green Bean / Virgin Mobile Australia / Australia)

Walkers Crisps: The return of "Do Us A Flavour"
(AMV BBDO / PepsiCo / United Kingdom)


Warc Prize 2015 - Judges

We are pleased to announce Shubu Mitra, Director, Connection Planning Effectiveness and Productivity, Coca-Cola, as Chair of Judges.

The rest of the judging panel includes senior executives from Mars Inc, Wendy's International, Direct Line Group, comScore, Droga5, JAM, We Are Social and Whybin\TBWA Group.

See who's on the panel


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