Social Media

Ads for Facebook, Twitter and other social media

Social Media

Stephen Whiteside, Warc Trends, August 2015

This article discusses 'buy buttons', which are spreading rapidly across websites and mobile apps, and making it easier for people to buy products.

Stephen Whiteside, Event Reports, Advertising Age Digital, April 2015
This event report outlines Burger King's approach to "storymaking", which is a distinct approach from the more traditional "storytelling" pursued by brands. While storytelling typically takes the form of brands pushing out narratives, storymaking involves entering conversations that have already gained digital traction organically.

David Smith, International Journal of Market Research, Vol. 57, No. 4, 2015
This Viewpoint addresses the rise of the opinion culture, an era that seems to legitimise putting opinions into the public domain with little reflection on the implications of offering them. After years of market researchers campaigning on the theme of 'your opinion counts', could its success end up working against the interests of the industry?.

Stephen Whiteside, Event Reports, Advertising Age Digital, April 2015

This event report addresses how Taco Bell, the quick-service restaurant chain, has refined its presence on social media.

Ian Forrester, Warc Best Practice, July/August 2015

This article outlines five steps for brands to make their online videos 'go viral'.

Peter Sena, Admap, July/August 2015

This article argues that the digital landscape requires cross-functional teams and agile marketing practices, and gives examples of brands that are getting it right.

Aki Spicer, Admap, July/August 2015

This article argues that successful real-time marketing requires pre-planning, and gives guidelines for five areas marketers should think about.

Warc Exclusive, July 2015

This article explains how an ecosystem company fused a Social DMP with a display demand platform to run a campaign for a large clothing retailer.

Ted McConnell, Warc Exclusive, July 2015
In this collection of articles the various elements of the online advertising ecosystem are explained. The articles enable advertisers to take advantage of the opportunities offered by programmatic advertising through understanding the companies and processes involved.



Social Media

Theories and trends in social media marketing


Social Media

Warc's pick of the most effective case studies


Facebook: Not an ad platform

Millward Brown on the Facebook ecosystem


American Rom

Warc Prize winner stokes up a social media movement


Seriously Social

A casebook of social media effectiveness trends