Shopper Marketing

Insights on shopper behaviour

Shopper Marketing

Nielsen, March 2015

This article reveals insights from the Nielsen Share of Wallet Study which looked at spending on consumer packaged goods in the lucrative US Hispanic market.

Nielsen, March 2015

This report focuses on the attitudes and behaviours of multicultural consumers in the US, in particular the African-American, Asian-American and Hispanic communities, who now represent the fastest growing segment of the US population.

Les Binet and Sarah Carter, Admap, April 2015

This article argues that people approach almost all purchases with low interest, so the task for marketing is to make any category interesting.

GfK, March 2015

This article summarises a study of 10 countries into how young men are shopping for personal care and grooming products, finding that they are becoming increasingly engaged in the industry and are more likely to be influenced by advertising than women.

Rob Ellis, Market Leader, Quarter 2, 2015

This article draws on a new study to explain how cars are really purchased and illustrate the flaws in the dominant funnel purchase model.

Warc Exclusive, February 2015

This article provides advertisers with information and guidance on shopper strategy and the path-to-purchase.

Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study describes how an eye-catching new design reversed the declining rate of sale in the UK of Billington's unrefined brown sugar.

Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study explains how Booths, an independently run chain of food, drink and grocery stores in the North West of England, achieved a rise in sales in a cut-throat market by adopting a new corporate identity.

Design Business Association, Gold, Design Effectiveness Awards, 2015

This case study explains how dish care brand Fairy UK dramatically reduced production costs by implementing a more effective design of its Shelf Ready Packaging (SRP).



Effective shopper marketing

Influencing consumers along the path to purchase


Shopper Marketing

Shopper marketing and retail focus in the May 2011 issue


The Future Shopper

How changing shopper attitudes are re-shaping retail


What's in store?

An expert panel discusses how the sector will evolve


Shopper Marketing

A deep dive into shopper marketing trends and themes