Shopper Marketing

Insights on shopper behaviour

Shopper Marketing


Stephen Whiteside, Event Reports, NRF Big Show, January 2015

This event addresses how JCPenney, the department-store chain, has bounced back after losing both customers and sales following a failed repositioning exercise.


Dan Malachowski, Admap, March 2015

This article explains how brands should optimise their websites and use search marketing to increase sales during the holiday period.


Warc Exclusive, February 2015

This article provides advertisers with information and guidance on shopper strategy and the path-to-purchase.


Design Business Association, Gold, Design Effectiveness Awards, 2015

This case study explains how dish care brand Fairy UK dramatically reduced production costs by implementing a more effective design of its Shelf Ready Packaging (SRP).


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study explains how Booths, an independently run chain of food, drink and grocery stores in the North West of England, achieved a rise in sales in a cut-throat market by adopting a new corporate identity.


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study describes how an eye-catching new design reversed the declining rate of sale in the UK of Billington's unrefined brown sugar.


Edward Bell, Admap, February 2015

This article explores the rising popularity of Christmas in China, and some of the tensions this is revealing.


Tim Eales, Admap, February 2015

This article argues that FMCG manufacturers and grocery retailers need to review their approach to promotions to tackle declining volume sales, putting transparency at the centre of pricing.


GfK, February 2015

This article highlights global attitudes towards using mobile payments and the main barriers consumers have about using this method of payment.

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