Shopper Marketing

Insights on shopper behaviour

Shopper Marketing


Stephen Whiteside, Event Reports, TechCrunch Disrupt NY, May 2015

This event report outlines how HotelTonight, an app enabling last-minute hotel reservations, is aiming to transform the travel category.


James O. Stanworth, Clyde A. Warden and Ryan Shuwei Hsu, International Journal of Market Research, Vol. 57, No. 3, 2015
Numerous studies report the failure of western e-commerce experiences to effectively engage the Chinese customer. While culture shapes significantly customers' interpretation of their e-commerce experience we have not considered the way (dis)satisfactory determinants shape managerial action outside the western world.

Nielsen, April 2015

This report presents findings from a global survey into grocery shopping habits to understand how digital technology is changing the retail landscape.


Darika Ahrens, Admap, May 2015

This article debunks the myth that the web is for bargain hunters and luxury doesn't 'do digital'.


Lara Stocchi, Melissa Banelis and Malcolm Wright, International Journal of Market Research, Digital First, May 2015
This research proposes a new method for computing consideration set size as the sum of the associative penetrations (or the 'mental' repertoire). This multi-cued non-attitudinal measure represents the chances of retrieving brands from memory, or the average number of salient brands.

Carol Foley, Admap, May 2015

This article introduces a new planning tool developed by Leo Burnett to join the dots between the plethora of online, offline and non-media-specific behaviours in order to tailor content to context.


Low Lai Chow, Event Reports, Retail Congress Asia, March 2015

This event report looks at how fashion retailer Mango is integrating its bricks-and-mortar outlets with its online channels to drive increased growth.


Nielsen, March 2015

This report focuses on the attitudes and behaviours of multicultural consumers in the US, in particular the African-American, Asian-American and Hispanic communities, who now represent the fastest growing segment of the US population.


Les Binet and Sarah Carter, Admap, April 2015

This article argues that people approach almost all purchases with low interest, so the task for marketing is to make any category interesting.

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