Russian marketing, consumers & brands


Design Business Association, Bronze, Design Effectiveness Awards, 2015

This case study demonstrates how Natura Siberica, a cosmetics brand for the Russian health and beauty market, successfully challenged western brand domination in the country.

Warc News, 27 January 2015
LONDON: The rate of growth in global advertising expenditure is expected to slow to 5.1% this year before picking up again to 6.0% in 2016, according to a new forecast.Warc's Consensus Ad Forecast is based on a weighted average of adspend predictions.

Warc News, 23 December 2014
MOSCOW: A rapid decline in the value of the rouble is seriously affecting the operations of many Western brands in Russia, with some pushing up their prices and others temporarily suspending sales.Apple has done both in the space of a few days, the t.

Warc News, 02 December 2014
MOSCOW: French dairy company Danone has demanded that Russia's agricultural minister retract his remarks about the quality of its products, after he accused both it and PepsiCo of using mostly non-dairy ingredients rather than fresh milk."In these pr.

European Association of Communications Agencies, Silver, Euro Effies, 2014

This case study describes how Audi, a car manufacturer, promoted Quattro, a four wheel drive system that can be installed in most models, to increase installation and sales in Germany, Italy and Russia.

Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how Ura.

Case Study

evian Baby&Me
Effie Worldwide, Gold, North America Effies 2014

This case study describes a global campaign by bottled water brand Evian, which invited people to meet their 'inner baby', a new take on the brand's long standing 'youthful' messaging.

Warc News, 10 June 2014
MOSCOW/NEW YORK: Yandex, the leading Russian search engine, is developing its programmatic offer in the expectation that economic conditions are likely to drive reluctant advertisers and agencies towards cheaper, more effective options.Eugene Lomize,.

Warc News, 13 May 2014
MUNICH: The Russian vehicle market is forecast to contract sharply this year and while it will recover in future, its long-term growth will be well below previous predictions, according to a new report.Roland Berger Strategy Consultants forecast that.



Russia 2000-2011

The major trends in the Russian consumer market


10 Russian retail trends

From new value offerings to in-store TV


Kseniya Sobchak: Crash

Enlisting a celebrity to promote an electronics brand


A growth market for the future

Euromonitor discusses the future of the Russian economy