John Scriven, Diana Pérez-Bustamante Yábar, Maria Clemente and Dag Bennett, International Journal of Market Research, Vol. 57, No. 2, 2015
This article reports the results of an analysis of participation across a range of leisure activities in the UK. This work follows that of Chris Hand and Jay Singh in the January 2014 issue of IJMR, which analysed participation and partitioning in the UK betting market using the same UK government DCMS Taking Part database.

Market Leader, Quarter 2, 2015

This article reveals how the use of mobile phones in restaurants is at the root of a perceived delay in customer service.


Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report addresses how Lowe's, the home improvement chain, has leveraged science fiction stories to transform its approach to innovation.


Stephen Whiteside, Event Reports, NRF Big Show, January 2015

This event report breaks out four key tactics which have helped C&A, the multinational apparel retailer, assume a leading role in its category in Brazil.


Stephen Whiteside, Event Reports, NRF Big Show, January 2015

This event addresses how JCPenney, the department-store chain, has bounced back after losing both customers and sales following a failed repositioning exercise.


Stephen Whiteside, Event Reports, NRF Big Show, January 2015

This event report provides five tips from Levi's, the denim and apparel group, about how to build brands in a time of digital disruption.


Stephen Whiteside, Event Reports, NRF Big Show, January 2015

This event report discusses how Harrods, the iconic department store in London, is using gamification to engage consumers.


Stephen Whiteside, Event Reports, NRF Big Show, January 2015

This event report outlines how Walgreens, the drug retail chain, has successfully leveraged the customer loyalty program which it launched in 2012.


James Aitken, Admap, March 2015

This article assesses the impact of programmatic buying on Black Friday 2014, finding that it increased ROI.

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