Felim McGrath, Admap, July/August 2015

This article gives an overview of affluent consumers around the world, who are more likely to be male, aged 25-34 and married.

Nick Hirst, Admap, July/August 2015

This short article outlines how different social media platforms are implementing 'buy buttons'.

Andy Wood, Admap, July/August 2015

This article details research into attitudes towards loyalty schemes in the UK, and argues that people want perks and treats, not just points.

Stephen Whiteside, Event Reports, MediaPost OMMA Programmatic Display, May 2015

This event report addresses how Target, the retailer, is ensuring its programmatic advertising efforts meet the highest possible standards through creating a custom exchange meeting its specific needs.

Imaad Ahmed, Event Reports, Cannes Lions, June 2015

This event report looks at some of the ways that fast food chain McDonald's is addressing the various challenges it faces around the world.

Sam Curtis, TNS, Intelligence Applied, June 2015

This article explains four changes to shopper marketing research that will make marketing more effective by integrating brand and shopper marketing.

Stephen Whiteside, Event Reports, Internet Week New York, May 2015

This event report describes a Mother's Day campaign from 1-800-Flowers which used emojis to engage consumers and encourage purchase.

Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how US shoe store Foot Locker shone in the booming basketball shoe market.

Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Yum Restaurants International reinforced KFC's position in South Africa as a brand that cares, in three consecutive campaigns from 2011 to 2013.




Warc's pick of the most effective retail case studies


IKEA: Moving Day

How a Canadian retailer used an innovative brand activation


Rescuing Retail

How brick-and-mortar retailers are innovating in-store


Hornbach Baumarkt: Make it your project

Euro Effies winner creates a DIY social movement



Data and analysis on the retail sector's major companies


John Lewis: Making the nation cry… and buy

IPA Grand Prix winner uses emotional TV advertising