Low Lai Chow, Event Reports, Festival of Media Asia Pacific, March 2014
This event report discusses how Yum! Brands - the parent of Pizza Hut, KFC and Taco Bell - is connecting with digitally-savvy consumers in Asia. A now infamous incident of an employee being filmed tampering with food in a Malaysian branch of KFC marked a sea change in the firms approach, and it has since become adept at using platforms as varied as Facebook, the social network, and KakaoTalk, the mobile messaging app.

Low Lai Chow, Event Reports, World Retail Congress Asia Pacific, March 2014
This event report discusses how three major retailers are planning for the future in Asia. Aeon, the regions largest chain, believes the idea of "mono koto" - or mixing products and experiences - will be essential, and can help fuse the online and offline worlds.

Low Lai Chow, Event Reports, eTail Asia, March 2014
This event report discusses how brands can target online consumers in Southeast Asia by tracking the behaviour of similar groups living in various nations, rather than segmenting by - and within - countries. It is based on the experience of Zalora, which has rapidly grown into one of the region's leading online fashion retailers.

Sarah Shearman, Event Reports, Brand New World, February 2014
This event report discusses how Goldman Sachs is using social media. Initially, the bank saw little value in a channel that seemingly served of its few core business purposes.

Sarah Shearman, Event Reports, South by Southwest Interactive, March 2014
This event report discusses how Nasty Gal, the online fashion retailer, is building on its digital - and, particularly, social - origins to gain a foothold in the bricks-and-mortar space. Having started trading on eBay in 2006, the brand quickly built up a loyal audience on social media, firstly on Myspace and then on Facebook.

Sarah Shearman, Event Reports, South by Southwest Interactive, March 2014
This event report discusses how McDonald's uses real-time messaging. As a brand which attracts a lot of negative commentary, and is frequently the subject of misinformation, it approached this activity with great care.

Sarah Shearman, Event Reports, South by Southwest Interactive, March 2014
This event report discusses how AllSaints, the fashion retailer, approaches innovation. Rather than simply jumping on the bandwagon of the latest consumer and technological trends - an obvious temptation for fashion brands - the firm is taking a more measured approach.

Josh Roth, Warc Prize for Social Strategy, Entrant, 2014
This case study describes a campaign by Argos, the UK catalogue retailer, which used social media and TV to capitalise on a national conversation surrounding the birth of a royal baby. Brand characters - the 'Argos Aliens' - were used to engage audiences and promote the company's nursery range.

Becky Charles, Warc Prize for Social Strategy, Entrant, 2014
This case study explains how MEATliquor launched a new burger restaurant in the UK with a Twitter-first PR strategy. The brand already had a strong social media following from the owners' food blogging and popular food van, and so it was decided to feed information about the opening to Twitter users and a few selected food bloggers, instead of the mainstream press.

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