Nielsen, April 2015
This report presents findings from a global survey into grocery shopping habits to understand how digital technology is changing the retail landscape.
Stephen Whiteside, Event Reports, IEG Sponsorship, April 2015
This event report outlines the formula used by Target, the retailer, to maximise the impact of its sponsorship efforts.
Euromonitor Profiles, April 2015
This Company Profile from Euromonitor provides key details and analysis of Metro AG, the owner of brands such as Media Markt and Saturn. Included is a strategic evaluation with key facts about the German company, competitive positioning against comparative brands, and assessment of its position in the retail market.
Joseph Clift, Event Reports, iMedia Summit, April 2015
This event report looks at how fast food brand KFC revamped its image in the UK with a new marketing strategy that embraced neuroscience, store redesign and a high-risk documentary.
Deb Furey and Kent Groves, Warc Exclusive, April 2015
This articles explains why pharmaceutical brands need to take a more personalised approach to marketing to healthcare providers in the US.
Edward Bell, Admap, May 2015
This article explains how sports brands in China target women, in a market dominated by the western brands Adidas and Nike.
Sunando Das, Admap, May 2015
This article explains how social media insights can be harnessed, together with survey insights, to help marketers develop personalised, one-to-one marketing strategies.
David McNamara, Warc Prize for Social Strategy, Shortlisted, 2015
This case study explained how Domino's Pizza UK increased brand preference and sales with a social media strategy.
Geoffrey Precourt, Event Reports, BAA Link Brand Activation Showcase, April 2015
This event report shows how Target, the retailer, made an impact at the 2015 GRAMMYs by providing four minutes of extra live music for fans instead of running traditional ads.