Warc Data, September, 2015

This article details global adspend in clothing and accessories, which declined by 0.

Jason Mander, Admap, September, 2015

This article reveals global research findings into what the 'average' mobile shopper behaviour looks like.

Matt Tanner, Admap, September, 2015

This article argues that UK retailers can improve relevance and increase returns for the 'Black Friday' sales event by using data generated in the previous year.

Kaleel Rahman and Charles S. Areni, International Journal of Market Research, Digital First, September 2015
Researchers suggest quantification of qualitative data as an innovative approach to knowledge creation. Brand associations, a form of qualitative data, are common in measuring customer-based brand equity.

Stephen Whiteside, Event Reports, ARF Shopper Insights, August 2015

This event report breaks down how Kraft Heinz is approaching the future of retail, at a time when many challenges face bricks-and-mortar stores – and thus its main source of revenue.

Stephen Whiteside, Event Reports, ANA Digital & Social Media, July 2015

This event report outlines how Mondelez International, the snacks giant, is tackling the need for consumer packaged goods (CPG) brands to move into the ecommerce space.

Stephen Whiteside, Warc Trends, August 2015

This article discusses 'buy buttons', which are spreading rapidly across websites and mobile apps, and making it easier for people to buy products.

Stephen Whiteside, Event Reports, ARF Shopper Insights, August 2015

This event report outlines how Walmart, the retail giant, is tapping an online community of digital mavens in order to understand the future of shopping.

Stephen Whiteside, Event Reports, Advertising Age Digital, April 2015
This event report outlines Burger King's approach to "storymaking", which is a distinct approach from the more traditional "storytelling" pursued by brands. While storytelling typically takes the form of brands pushing out narratives, storymaking involves entering conversations that have already gained digital traction organically.




Warc's pick of the most effective retail case studies


IKEA: Moving Day

How a Canadian retailer used an innovative brand activation


Rescuing Retail

How brick-and-mortar retailers are innovating in-store


Hornbach Baumarkt: Make it your project

Euro Effies winner creates a DIY social movement



Data and analysis on the retail sector's major companies


John Lewis: Making the nation cry… and buy

IPA Grand Prix winner uses emotional TV advertising