Geographical Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets.
Browse the latest reports on geographical trends below - or use the left menu to view reports on a different theme.

Jan 18, 2017   Marketing

Asian Strategy Report 2017

Insights from The Warc Prize for Asian Strategy

Visit the report landing page


Jan 24, 2017

Singapore 2017


Mobile content, experiential activations in retail and the ongoing effects of economic downturn

Jan 22, 2017

Vietnam 2017


Economic growth, rising smartphone penetration, and the growing popularity of e-commerce

Jan 16, 2017

The Philippines 2017


Economic and political upheaval, fake news concerns, and the rise of Gen Z as a powerful consumer force

Jan 15, 2017

Indonesia 2017


Economic growth, mobile-first, and increased ad-spend across both traditional and digital media

Dec 08, 2016

China in 2017

Consumers | Marketing

Consumer trends set to shape marketing

May 12, 2016

Online shopping

Consumers | Marketing | Media & Tech

The evolution of online shopping: pricing, consumer trust and personalisation

May 10, 2016

Global luxury goods

Consumers | Industries

Trends from the global luxury goods industry

Feb 16, 2016

Asia Strategy Report

How strategic ideas are growing brands in Asia