Rebranding

Insights on rebranding campaigns

Rebranding


Aakriti Goel, Warc Exclusive, July 2015

This article looks at the changing nature of Indian festivals, which are increasingly absorbing global influences in line with other areas of Indian society.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Constellation Brands in the USA extended the market for its Corona Extra beer.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Grupo Papelero Scribe in Mexico repositioned the Scribe brand to attract a younger demographic.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Daimler AG set out to change the image of Mercedes-Benz in the UK with the object of increasing sales.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Nescafe set out to halt the brand's decline since 2000 and increase its appeal to a younger generation of 20-35 year olds.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the United Negro College Fund (UNCF) of America emphasised that investment in education leads to greater contributions to the community.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Swedish Institute and VisitSweden changed the way that tourism was promoted.


Geoffrey Precourt, Event Reports, ad:tech San Francisco, May 2015

This event report demonstrates how Under Armour, the sporting apparel manufacturer, has leveraged storytelling to build its brand.


Howard Belk, Admap, June 2014

This article gives advice to businesses trying to fend-off 'activist investors' who are trying to break the company up; and if a break up becomes inevitable, how to manage the brand.

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CASE STUDY

NTUC Income

Warc Prize Asia winner on the Singaporean insurance brand


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Brand Launches

Warc's pick of the most effective case studies


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Domino's Pizza: Pizza Turnaround

Using original creative to reverse a brand's decline


WARC BRIEFING

Rebranding

Theories and trends in rebranding strategies


CASE STUDY

Skoda: 'It's a Skoda. Honest'

A classic rebranding campaign from the automotive sector


ARTICLE FOCUS

Rebranding with purpose

A practical example of rebranding from Motorola