Rebranding

Insights on rebranding campaigns

Rebranding


Euromonitor Profiles, February 2015
This Company Profile from Euromonitor provides key details and analysis of Banco Santander, the owner of brands such as Abbey and Alliance and Leicester. Included is a strategic evaluation with key facts about the Spanish company, competitive positioning against comparative brands, and assessment of its position in the financial services market.

Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015

This case study explains how Groupe Média TFO, a French language public TV network based in Ontario, Canada, overcame its reputation for being culturally elitist and out-dated.


Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study shows how Hellmann's, the mayonnaise brand, created a link with 'real food' to grow sales and improve brand perceptions in Canada.


Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study shows how ING Direct in Canada relaunched as Tangerine, increasing applications and decreasing account closures in the process.


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study describes how a complete re-branding and design overhaul saw Fair Trader, a cooperative model based on selling fairly traded products in the UK, move from loss to profit in just 12 months.


Design Business Association, Gold, Design Effectiveness Awards, 2015

This case study describes how a rebrand of football website goal.


Euromonitor Profiles, January 2015
This Company Profile from Euromonitor provides key details and analysis of LG Corp, the owner of subsidiary LG Electronics. Included is a strategic evaluation with key facts about the Korean company, competitive positioning against comparative brands, and assessment of its position in the consumer electronics market.

Design Business Association, Bronze, Design Effectiveness Awards, 2015

This case study describes how Irish Spring, a brand of bar soap and body wash in the US and Canada, dramatically increased sales by redesigning its product to attract the coveted millennial market.


Crawford Hollingworth, Warc Exclusive, The Behavioural Architects, January 2015

This article shows how behavioural economics can explain inefficient money management and highlights innovative retail bank accounts that are helping consumers manage their money better.

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Rebranding with purpose

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