Pharmaceutical & Health

Marketing healthcare services & pharma brands



Stephen Whiteside, Event Reports, IEG Sponsorship, May 2015

This event report outlines how the Mayo Clinic tied a sponsorship program with the Minnesota Timberwolves and Lynx basketball teams to a new strategic vision.


Deb Furey and Kent Groves, Warc Exclusive, April 2015

This articles explains why pharmaceutical brands need to take a more personalised approach to marketing to healthcare providers in the US.


Crawford Hollingworth, Warc Exclusive, The Behavioural Architects, March 2015

This article examines how behavioural economics can help people adhere to medical advice more consistently, improving their own long-term health and reduce costs to healthcare providers.


Theun de Bruijn, Event Reports, South by Southwest, March 2015

This event report covers three of the main themes running through South By Southwest 2015 in Austin, Texas.


ARF Ogilvy Awards, Gold, Health & personal care and Gold, Pharmaceutical, 2015

This case study explains how Emergen-C, a dietary supplement brand owned by pharmaceuticals company Pfizer, took a new approach to the category to increase sales and market share.


ARF Ogilvy Awards, Silver, Pharmaceutical, 2015

This case study describes the launch of XELJANZ in the US, a new drug by pharmaceutical company Pfizer, with a campaign that showed the brand truly understood the lives and difficulties of sufferers of rheumatoid arthritis (RA).


Geoffrey Precourt, Event Reports, ANA Brand Masters, February 2015

This event report shows how Zyrtec, the anti-allergy medication, has successfully closed the gap on Claritin, the leader in the sector.


Wahab Ghaznavi, Admap, February 2015

This article argues that media agencies can and should help advertisers at the budget setting stage, and explains three models which together can help to predict sales based on budget in the pharmaceutical industry.


Geoffrey Precourt, Event Reports, The Market Research Event, October 2014

This event report shows how "me too" brands can stand out, based on the example of Motrin, Johnson & Johnson's pain-relief product.

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