PR Campaigns

Public relations as a marketing channel

PR Campaigns


Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2015

This event report outlines how Coca-Cola Journey, the soft drinks firm's official website, tapped into an opportunity presented by the finale of "Mad Men", the hit TV show.


Darika Ahrens, Admap, July/August 2015

This article discusses the advertising tactic of provoking outrage, and argues that advertisers should not 'poke the bear'.


Michael Stopforth, WPP Atticus Awards, Highly Commended, Public Relations and Public Affairs, 2015

This report argues that the internet runs on CATS - conversation, authenticity, trust and sharing - and businesses need to use these principles to succeed on social media.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Nescafe set out to halt the brand's decline since 2000 and increase its appeal to a younger generation of 20-35 year olds.


Cannes Creative Lions, Silver, Creative Effectiveness Lions, 2015

This case study describes how Brazilian charity GRAAC (The Support Group to Children and Adolescents with Cancer) helped increase the self-esteem of cancer victims.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Lulea Government /Lulea Business Agency in Sweden encouraged the development of datacentres in a remote polar region.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Samsung Electronics Italy enhanced its image by creating the Samsung Maestros Academy.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Volkswagen China addressed the problem of drivers using mobile phones while driving.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Fiat in Brazil, in spite of having no connections with football, registered a significant presence during the World Cup 2013.

WARC RECOMMENDS


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How to use PR effectively

A practical how-to guide for marketers


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High Tech PR Firms

An overview from Gale on the emerging digital PR industry


CASE STUDY

Bavaria: DutchDress

Using ambush marketing to get media attention