PR Campaigns

Public relations as a marketing channel

PR Campaigns

WARC RECOMMENDS


ARTICLE FOCUS

Reach a Wider Audience

Best practices for digital media use in public relations


BEST PRACTICE

How to use PR effectively

A practical how-to guide for marketers


ARTICLE FOCUS

High Tech PR Firms

An overview from Gale on the emerging digital PR industry


CASE STUDY

Bavaria: DutchDress

Using ambush marketing to get media attention