PR Campaigns

Public relations as a marketing channel

PR Campaigns


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how Vodafone in Romania re-established its brand leadership in the smartphone market.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Samsung Electronics Italy enhanced its image by creating the Samsung Maestros Academy.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Yum Restaurants International reinforced KFC's position in South Africa as a brand that cares, in three consecutive campaigns from 2011 to 2013.


Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2015

This case study describes how greeting card company American Greetings drove traffic to its Cardstore.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Australian Department of Families Housing Community Services and Indigenous Affairs raised awareness of the plight of unpaid family carers.


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how UN Women, an entity of the United Nations established in 2011, raised its profile and highlighted that gender inequality was still a serious issue initially with a press campaign in the UAE.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how domestic violence in Serbia was brought out of the shadows and into the public eye by the B92 Fund.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Lulea Government /Lulea Business Agency in Sweden encouraged the development of datacentres in a remote polar region.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Molson Coors Canada promoted its brand beyond its home market and attracted new customers from the millennial demographic.

WARC RECOMMENDS


ARTICLE FOCUS

Reach a Wider Audience

Best practices for digital media use in public relations


BEST PRACTICE

How to use PR effectively

A practical how-to guide for marketers


ARTICLE FOCUS

High Tech PR Firms

An overview from Gale on the emerging digital PR industry


CASE STUDY

Bavaria: DutchDress

Using ambush marketing to get media attention