PMAA Dragons of Asia

Recognising the very best in results-driven marketing communications across all countries in APAC

Browse latest case studies


About the Awards

Since 2000, the PMAA Dragons of Asia have been recognising the very best in results-driven marketing communications, by agencies and clients, across all countries in APAC.

The most recent Awards were announced in October 2017 and a selection of winning case studies are available to read here on WARC.

Find out more about the PMAA Dragons of Asia

PMAA Dragons of Asia logo


Red Dragon

Premier Futsal League

Premier Futsal League

Brand Premier Futsal
Agency DDB Mudra Group
Country India

Premier Futsal challenged the dominance of the Indian Super League by popularising a smaller scale version of sport.

The brand promoted the league with celebrities Luis Figo, Virat Kohli and AR Rahman, who featured heavily in the integrated media plan across print, OOH, radio, digital and TV.

Viewership of the league was four times that of the Indian Super League and had an overall valuation of INR 217 crores after season one.


Blue Dragons

Interactive Buildings

Interactive Buildings

Brand New South Wales Government
Agency Wunderman-Bienalto & Quantium
Country Australia

The New South Wales Department of Planning and Environment created a website that made the state's planning regulations more accessible to local residents.

Caltex Techron

Caltex Techron

Brand Caltex Techron
Agency Havas Riverorchid Cambodia
Country Cambodia

Chevron used celebrity interaction at petrol pumps to promote its Caltex petrol brand in Cambodia.

WildAid

Save The Pangolins

Brand WildAid
Agency Wunderman International
Country China

WildAid used a mobile game and celebrity endorsements to help preserve the Pangolin animal in China.

The Colombian Ministry of Environment and Sustainable Development

Flora For Fauna

Brand The Colombian Ministry of Environment and Sustainable Development
Agency Geometry Global
Country Colombia

The Colombian Ministry of Environment and Sustainable Development reduced Chinese global consumption of wildlife-based aphrodisiacs by offering a sustainable alternative.

Zolotoy Standard Family

Zolotoy Standard Family

Brand Zolotoy Standard
Agency Initiative Media Russia
Country Russian Federation

Unilever promoted its Zolotoy Standard ice cream brand through multiple forms of media to bring the family together in Russia.

Mastercard India

#FulfilAPromise

Brand Mastercard India
Agency Digital Arts Network
Country India

Mastercard let Indian consumers guide its strategy by identifying micro-moments in their decision-making journey.

Sony Singapore

Calorie Melting Music by Extra Bass

Brand Sony Singapore
Agency Benchmark Innovation
Country Singapore & Sri Lanka

Sony Singapore made its sports headphone line, MDR Extra Bass, relevant to exercisers by portraying music as an exercise amplifier.

Thaihealth

DeadFeed

Brand ThaiHealth
Agency mInteraction
Country Thailand

ThaiHealth boosted awareness of road safety during the New Year Festival by letting people realise that accidents are something that could happen to them.

Gold

360 Virtual Drone Hunting Zone

Brand Mountain Dew
Agency Entropia Malaysia
Country Malaysia

#3BitesChallenge

Brand McDonald's
Agency Leo Burnett Malaysia
Country Malaysia

Stop the germ swap

Brand Aqium
Agency Ogilvy Sydney
Country Australia

Behind the Star Experience

Brand Heineken
Agency J Walter Thompson Thailand
Country Thailand

Ek Kadam Unnati Ki Aur

Brand Intel
Agency Pulp Strategy Communications
Country India

International Wonda Coffee Day 2016

Brand Wonda Coffee
Agency Dentsu Malaysia
Country Malaysia

MYPadang

Brand Nivea
Agency FCB Group
Country Malaysia

Sehat Ki Chuski

Brand Tata Salt
Agency The Brand Brewery
Country India

#LikeAGirl and Proud

Brand Whisper
Agency Mediacom India
Country India

BYO Cup Day 2016

Brand 7-Eleven
Agency Orion Social Media
Country Malaysia

Kiddy Co-pilot

Brand Peugeot
Agency FCB Group
Country Malaysia

It Doesn't Exist Until You Do It

Brand Mountain Dew
Agency Dentsu Malaysia
Country Malaysia

The most talked about film in the hearts of Malaysians

Brand Astro
Agency Astro Entertainments
Country Malaysia

Half autobiography championing the unrelenting spirit of women entrepreneurs

Brand Inorbit Mall
Agency DDB Mudra Group India
Country India

Silver

Artist Aloud App

Brand Artist Aloud App
Country India

Boost Your Business

Brand Facebook
Agency DDB Mudra Group
Country India

Early Night countdown

Brand Life-Space
Agency JUXT China
Country China

Golden Rose Awards 2016

Brand LUX
Agency Mindshare Fulcrum
Country India

Stay True To Your Blend

Brand Ballantine's
Agency Geometry Global
Country South Korea

Cool New Stuff

Brand Sunkist
Agency Wunderman Guangzhou China
Country China

Buncit Bear (Euro Edition)

Brand 7-Eleven
Agency Orion Social Media
Country Malaysia

Drama Sangat Bus Tour

Brand Media Prima Television Networks
Country Malaysia

Mountain Dew's Dew Challenge Drone Hunt

Brand Mountain Dew
Agency Entropia Malaysia
Country Malaysia

Suri Hati Mr. Pilot

Brand Astro
Country Malaysia

Bronze

UltraBoostX Launch

Brand adidas
Agency Vibgyor Brand Services
Country India

F&N Ceria Xpresi Berinspirasi

Brand F&N Beverages
Agency Alpha245 Communications Sdn Bhd
Country Malaysia

Goodday Relaunch 2016

Brand Goodday Milk
Agency Dentsu Malaysia
Country Malaysia

The Maybelline Snapchat Hack

Brand Maybelline
Agency TBWA/Singapore
Country Singapore

Time To Wash

Brand Orange Clean
Agency Geometry Global
Country China

#KasiChance

Brand Doublemint
Agency BBDO Malaysia
Country Malaysia

Don't Drop the Reward

Brand TaxiMonger
Agency FCB Group
Country Malaysia

The LAT campaign

Brand Perbadanan Insurans Deposit Malaysia (PIDM)
Agency FCB Group
Country Malaysia

You Pledge, We Plant!

Brand 7-Eleven
Agency Orion Social Media
Country Malaysia