Premier Futsal League
Brand Premier Futsal
Agency DDB Mudra Group
Premier Futsal challenged the dominance of the Indian Super League by popularising a smaller scale version of sport.
The brand promoted the league with celebrities Luis Figo, Virat Kohli and AR Rahman, who featured heavily in the integrated media plan across print, OOH, radio, digital and TV.
Viewership of the league was four times that of the Indian Super League and had an overall valuation of INR 217 crores after season one.