North American Effie Awards

Honoring the most effective marketing communications in the United States & Canada

Browse all case studies

About the Awards

Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness.

The most recent North American Effie Awards were announced in May 2018 and a selection of winning case studies are available to read here on WARC.

Find out more about Effie Worldwide

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Allegheny Health Network: #LivingProof

Brand Allegheny Health Network
Agency Assembly/Direct Results Group/Doner
Advertiser Highmark Health
Country United States

Allegheny Health Network (AHN) increased its share of patients by proving its approach to individualised care through its extensive ad campaign.

Dinty Moore Stew

Dinty Moore Stew: Lumberjacks Eat Moore

Brand Dinty Moore® Stew
Agency BBDO Minneapolis/PHD
Advertiser Hormel Foods
Country United States

Dinty Moore reinvigorated declining sales by regaining awareness and relevance with US consumers on a $1.1million budget.

Tyson Foods

Tyson Foods: Sam's Club Halloween Multi-Brand Platform

Brand Tyson Foods
Agency IN Connected Marketing
Advertiser Tyson Foods
Country United States

Tyson Foods increased sales in the US during the back-to-school period by launching Halloween food for adults that got them to move past just purchasing kids' treats.

Virgin Atlantic Airlines

Virgin Atlantic Airlines: The Bright Side Of Brexit

Brand Virgin Atlantic
Agency SwellShark/RSA Films/Hungry Inc/Figliulo & Partners
Advertiser Virgin Atlantic
Country United States

Virgin Atlantic utilised changes in the exchange rate, which was in the US’s favour, to increase US travellers flying into the UK to reverse the negative effect of Brexit on British travellers.

Ulta Beauty: Time Is A Beautiful Thing

Ulta Beauty: Time Is A Beautiful Thing

Brand Ulta Beauty
Agency MullenLowe Winston-Salem
Advertiser Ulta Beauty
Country United States

Ulta Beauty was able to increase donations to the Breast Cancer Research Foundation (BCRF) by making shoppers aware of the effect on breast cancer research their specific donations could make.

 Blue Hen

Highmark Blue Cross Blue Shield Delaware: Blue Hen

Brand Highmark Blue Cross Blue Shield Delaware: Blue Hen
Agency Partners + Napier
Advertiser Highmark Health
Country United States

Highmark Blue Cross Blue Shield Delaware retained its customers through a multimedia campaign that used the state bird, a blue hen, to promote a message of heritage and commitment.

Boost Mobile: Boost Your Voice

Boost Mobile: Boost Your Voice

Brand Boost Mobile
Agency 180LA
Advertiser Boost Mobile
Country United States

Boost Mobile increased brand buzz and sales in the US by turning some of its stores into polling stations to give poor and minority Americans the chance to vote.

Sandy Hook Promise: Evan

Sandy Hook Promise: Evan

Brand Sandy Hook Promise
Agency BBDO New York
Advertiser Sandy Hook Promise
Country United States

Sandy Hook Promise highlighted the warning signs of gun violence through a misleading short film that aimed to inspire behaviour change in the US.

U.S. Army: White Hats Wanted

U.S. Army: White Hats Wanted

Brand US Army
Agency McCann Erickson New York
Advertiser US Army
Country United States

The US army created a video ad with secret messages and puzzles in order to recruit white hat hackers who want to use their skills for good.


Extra Gum: A Novel Approach to Growth

Brand Wrigley Extra
Agency Energy BBDO
Advertiser Mars Wrigley
Country United States

Aveeno’s Data Driven Masterbrand

Brand Aveeno
Agency Roberts + Langer/J3/Cadreon
Advertiser Johnson & Johnson
Country United States

Ontario Ministry of Health & Long Term Care: Be a Failure

Brand Ontario Ministry of Health & Long Term Care
Agency BBDO Toronto
Advertiser Ontario Ministry of Health & Long-Term Care
Country Canada

Whirlpool: Care Counts

Brand Whirlpool
Agency Ketchum/DigitasLBi
Advertiser Whirlpool
Country United States

Dr. Scholl's: A Brand on the Move

Brand Scholl
Agency Mediacom/Energy BBDO
Advertiser Bayer
Country United States

Roundy's/Metro Market: From Big Box to Food Boutiques

Brand Roundy's/Metro Market
Agency Cramer Krasselt
Advertiser Roundy's/Metro Market
Country United States

adidas Originals: Future

Brand adidas
Agency Johannes Leonardo New York
Advertiser adidas
Country United States

Hangar 1 Fog Point

Brand Hangar 1
Agency Exposure/ACHE
Advertiser Proximo Spirits
Country United States

Hulu: Her Story is Our Story: The Laws of Gilead

Brand Hulu
Agency Universal McCann/Civic Entertainment Group
Advertiser Hulu
Country United States

HP The Wolf

Brand Hewlett Packard
Agency Giant Spoon
Advertiser Hewlett Packard
Country United States

MoonPie Social Media

Brand Moon Pie
Agency Tombras
Advertiser Chattanooga Bakery
Country United States

Hellmann's: Strangewich Challenge

Brand Hellman's Mayonnaise
Agency Team Unilever Shopper/Geometry Global
Advertiser Unilever
Country United States

Brawny: Strong Brands Take Stands

Brand Brawny
Agency Cutwater, San Francisco
Advertiser Georgia Pacific
Country United States

Tylenol Rapid Release Gels: Walgreens

Brand Tylenol
Agency Upshot
Advertiser Johnson & Johnson
Country United States

Principal Financial Group: We Can Help You Plan For That

Brand Principal Financial Group
Agency TBWA Chiat/Day / Prometheus
Advertiser Principal Financial Group
Country United States

Comcast: Xfinity Mobile Launch

Brand Comcast
Agency Goodby Silverstein & Partners / FCB/RED / Edelman Public Relations / DigitasLBi
Advertiser Comcast
Country United States

Off The Street Club: Kids are Tougher than the Streets

Brand Off The Street Club
Agency Energy BBDO
Advertiser Off The Street Club
Country United States

Farmers Insurance: We Know From Experience Campaign

Brand Farmers Insurance
Agency ZenithOptimedia/RPA
Advertiser Farmers Insurance
Country United States


Charles Schwab: Ask Questions, Be Engaged, Own Your Tomorrow (originally named Binoculars)

Brand Charles Schwab
Agency Mekanism
Advertiser Charles Schwab
Country United States

Bayer Aspirin: Making Heroes of Us All

Brand Bayer
Agency Mediacom/iCrossing/Energy BBDO
Advertiser Bayer
Country Unites States

truth: Be The Generation That Ends Smoking and #FinishIT

Brand Truth Initiative
Agency 72andSunny
Advertiser Truth Initiative
Country United States

Tide: Bradshaw Stain

Brand Tide
Agency Saatchi & Saatchi New York/Marina Maher Communications/Hearts & Science/'mktg'
Advertiser Procter & Gamble (P&G)
Country United States

Budweiser Goal-Synced Arena

Brand Budweiser
Agency Veritas Communications/Universal McCann/Anomoly
Advertiser Labatt
Country Canada

Mr. Clean: Cleaner of Your Dreams

Brand Mr Clean
Agency Leo Burnett Toronto/Citizen Relations
Advertiser Procter & Gamble (P&G)
Country Unites States

Nissan Canada Inc.: Conquer All Conditions

Brand Nissan
Agency Juniper Park/TBWA
Advertiser Nissan
Country Canada

Theraflu: Creating Media Faster than the Flu

Brand Theraflu
Agency Wunderman Health/The Weather Company/PHD
Advertiser GlaxoSmithKline
Country Unites States

Ancestry: Declaration Descendants

Brand Ancestry
Agency Weber Shandwick/OMD/Droga5
Advertiser Ancestry
Country Unites States

MailChimp: Did You Mean MailChimp?

Brand Mailchimp
Agency PHD/Droga5
Advertiser Mailchimp
Country Unites States

Dove Chocolate: Igniting A New Vision In An Old Category

Brand Dove Chocolate
Agency Weber Shandwick/The Integer Group/Starcom Worldwide/Mediacom/BBDO New York
Advertiser Mars
Country Unites States

Canadian Down Syndrome Society: Down Syndrome Answers

Brand Canadian Down Syndrome Society
Agency FCB Canada
Advertiser Canadian Down Syndrome Society
Country Canada

Modelo: Fighting Spirit Stories

Brand Modelo
Agency Ogilvy & Mather Chicago
Advertiser Constellation Brands
Country Unites States

Glade Plugins Car: New Product Launch

Brand Glade
Agency TracyLocke
Advertiser SC Johnson
Country Unites States

Robitussin: It's Never Just a Cough

Agency Tribal Worldwide/Grey New York/Coyne Public Relations
Advertiser Pfizer
Country Unites States

BP (British Petroleum): Miles a pump with personality

Brand BP
Agency Ogilvy New York/Mindshare
Advertiser BP
Country Unites States

Nicoderm CQ: MyQuit Support Program

Brand NicoDerm CQ
Agency Wunderman Health/Weber Shandwick/PHD
Advertiser GlaxoSmithKlinen
Country Unites States

Oscar Mayer: For the Love of Hot Dogs

Brand Oscar Mayer
Agency Starcom Worldwide/Olson Engage/mcgarrybowen
Advertiser Kraft Heinz
Country Unites States

Equality NC: Stop HB2

Brand Equality NC
Agency McKinney
Advertiser Equality NC
Country Unites States

Barba Men’s Grooming Boutique: Strands for Trans

Brand Barba Men’s Grooming Boutique
Agency The Terri & Sandy Solution
Advertiser Barba Men’s Grooming Boutique
Country Unites States

Taste of the Tournament for Kroger, Hershey's, Mondelez, & The Coca-Cola Company

Brand Coca-Cola
Agency TPN/Phoenix Creative Co./Melt ATL/Geometry Global
Advertiser The Hershey Company/Mondel─ôz International/Coca-Cola
Country Unites States

Archer+Wolf LLC: The Biggest Sports Endorsement Deal of All Time

Brand Archer+Wolf
Agency Lord+Thomas/FND Films/FCB Chicago/Current Marketing
Advertiser Archer+Wolf
Country Unites States

The Budweiser Red Light – The First Goal Synced Red Light

Brand Budweiser
Agency Veritas Communications/Mosaic Sales Solutions/Anomoly
Advertiser Labatt
Country Canada

Big Brothers Big Sisters of Tampa Bay: The Florida Man Project

Brand Slice/Big Brothers, Big Sisters of Americas
Agency Marmoset/22squared
Advertiser Big Brothers, Big Sisters of Americas
Country Unites States

Unilever – Dove, Suave, Caress, Ponds, Tresemme, Degree: Treat Yourself

Brand Tresemme/Suave/Pond's/Dove/Degree (deodorant)
Agency Team Unilever Shopper/Geometry Global
Advertiser Unilever
Country Unites States

U.S. Air Force

Brand US Air Force
Agency Media Monks/GSD&M
Advertiser US Air Force
Country Unites States

Halo Wars 2: War of Wits

Brand Halo
Agency CARAT/215 McCann/
Advertiser Microsoft
Country Unites States

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