Mobile & Tablets

Smartphones, tablets and other mobile devices

Mobile Effectiveness


Kajal Mukhopadhyay, ARF Experiential Learning, Re:think, March 2015

This paper examines the performance of mobile ads when synchronised with TV campaigns, finding that this kind of optimisation improves performance.


Vassilis Bakopoulos and Rex Briggs, ARF Experiential Learning, Re:think, March 2015

This paper examines the impact of mobile marketing on overall campaign performance, looking at how it performs compared to other media channels, and the impact it has on brand metrics and people's behaviour.


Nielsen, March 2015

This article looks at how the changing digital landscape is affecting how, where and why people watch video programming.


Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report demonstrates how Office Depot has utilised augmented reality to differentiate itself during the back-to-school season, an intensely competitive period on the retail calendar.


Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report addresses how Papa John's, the pizza chain, counters the "Fear of Missing Out" (FOMO) when formulating its mobile strategy.


Research on Warc, OMD, March 2015

This presentation summarises a survey into Chinese mobile use and reactions to mobile advertising in seven Chinese cities.


ARF Ogilvy Awards, Grand Ogilvy and Gold, Fashion, style & beauty, 2015

This case study explains how Pantene, the hair care brand owned by P&G, helped women tackle bad hair days caused by unexpected weather - and increased sales.


ARF Ogilvy Awards, Gold, Travel & leisure, 2015

This case study explains how the Recreational Boating & Fishing Foundation (RBFF), a not-for-profit organisation whose federal mandate is to preserve and promote recreational boating and fishing in the US, engaged Hispanic Americans.


Stephen Whiteside, Event Reports, ANA Mobile First, December 2014

This event report explains how Starwood, the hotel company, uses a mobile app to provide a better experience for customers.

WARC RECOMMENDS


RECOMMENDED CASES

Mobile

Warc's pick of the most effective case studies


WARC BRIEFING

Mobile marketing

Theories and trends in mobile campaigns


TRENDS

10 trends in mobile

What's changing in the global mobile sector


TRENDS

Accessible Apps

Opportunities from voice and motion activated apps


CASE STUDY

Depaul UK: iHobo

EACA Care winner: an app to raise awareness


WEBINAR

Mobile-optimized research

Google Consumer Surveys on preparing for mobile MR


TRENDS

Mobile Marketing

Key trends in consumers' use of mobile devices