Mobile & Tablets

Smartphones, tablets and other mobile devices

Mobile Effectiveness


Lena Roland, Event Reports, Kinetic Moving Minds, April 2015

This event report considers how new technologies such as wearables and beacons may affect the world of marketing.


Sherri Stevens, Stefan Kuegler, Jorge Alagon and Efrain Ribeiro, ESOMAR, Latin America, April 2015

This paper explores the impact of distraction on mobile survey data and suggests steps to reduce it.


Stephen Whiteside, Event Reports, IEG Sponsorship, April 2015

This event report shows how AT&T, the telecoms giant, is reinforcing its core brand proposition by activating its naming rights of the home stadium of the Dallas Cowboys.


Sorcha Garduce and Rebecca Rangeley , Admap, May 2015

This article argues that the most effective mobile ads are designed specifically for mobile, based on research into mobile ad formats conducted using a combination of live campaign data and in-lab testing.


Sean O'Farrell, Admap, May 2015

This article outlines key technologies and examples of proximity marketing, and provides some ideas to help marketers get started.


Vicki Loomes, Admap, May 2015

This brief article explores developments in 'no interface' and more intuitively designed tech devices.


Cathal Gillen, Warc Prize for Social Strategy, Shortlisted, 2015

This case study describes how the Immigrant Council of Ireland raised awareness of the causes of sex trafficking by utilizing the mobile dating app Tinder.


Stephen Whiteside, Event Reports, IEG Sponsorship, April 2015

This event report addresses Mizuno USA's efforts to activate its brand purpose and find a new way of connecting with running enthusiasts.


Warc Prize for Social Strategy, Shortlisted, 2015

This case study describes how Oscar Mayer, the premium bacon brand, invented a bacon-scented device that linked to customers' iPhone alarm clocks to increase brand recognition and sales in the US.

WARC RECOMMENDS


RECOMMENDED CASES

Mobile

Warc's pick of the most effective case studies


WARC BRIEFING

Mobile marketing

Theories and trends in mobile campaigns


TRENDS

10 trends in mobile

What's changing in the global mobile sector


TRENDS

Accessible Apps

Opportunities from voice and motion activated apps


CASE STUDY

Depaul UK: iHobo

EACA Care winner: an app to raise awareness


WEBINAR

Mobile-optimized research

Google Consumer Surveys on preparing for mobile MR


TRENDS

Mobile Marketing

Key trends in consumers' use of mobile devices