Mobile & Tablets

Smartphones, tablets and other mobile devices

Mobile Effectiveness


Stephen Whiteside, Event Reports, NRF Big Show, January 2015

This event addresses how JCPenney, the department-store chain, has bounced back after losing both customers and sales following a failed repositioning exercise.


Stephen Whiteside, Event Reports, NRF Big Show, January 2015

This event report discusses how Harrods, the iconic department store in London, is using gamification to engage consumers.


Edward Bell, Admap, March 2015

This article explains how WeChat, the Chinese instant messaging service, is treading carefully with the introduction of advertising, as its users are commercially sensitive.


Geoffrey Precourt, Event Reports, IAB Annual Leadership, February 2015

This event report details the evolving strategy being pursued by the New York Times as it adapts to a future where smartphones increasingly dominate news consumption, as well as some lessons for other brands.


Case Study

Watch_Dogs Live
Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study explains how Ubisoft, the video game developer, engaged gamers and sustained their interest for its new game, Watch_Dogs, in Canada.


Warc Exclusive, February 2015

This article provides marketers with information and guidance on digital, mobile and social media.


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study reveals how the CITB, the statutory body that represents the UK construction industry, successfully executed a campaign to recruit more apprentices for the industry.


Geoffrey Precourt, Event Reports, IAB Annual Leadership, February 2015

This event report covers the core challenges facing digital marketers when it comes to taming the "wild west" that characterizes the mobile ecosystem.


Stephen Whiteside, Event Reports, ANA Mobile First, December 2014

This event report explains how Starwood, the hotel company, uses a mobile app to provide a better experience for customers.

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CASE STUDY

Depaul UK: iHobo

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WEBINAR

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TRENDS

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Key trends in consumers' use of mobile devices