ARF Ogilvy Awards, Grand Ogilvy and Gold, Fashion, style & beauty, 2015
This case study explains how Pantene, the hair care brand owned by P&G, helped women tackle bad hair days caused by unexpected weather - and increased sales.
ARF Ogilvy Awards, Gold, Travel & leisure, 2015
This case study explains how the Recreational Boating & Fishing Foundation (RBFF), a not-for-profit organisation whose federal mandate is to preserve and promote recreational boating and fishing in the US, engaged Hispanic Americans.
James Murphy, Market Leader, Quarter 2, 2015
This article describes the wide-ranging potential of personalisation, from brands to services and even down to pricing.
Michael Bayler, Market Leader, Quarter 2, 2015
This article examines the impact that the Internet of Things (IoT) could have on marketing and brands, and how it can be adapted to the FMCG sector.
J Walker Smith, Market Leader, Quarter 2, 2015
This article examines the business model of car service Uber, explaing why it is posing serious competition to established businesses across categories.
Market Leader, Quarter 2, 2015
This article reveals how the use of mobile phones in restaurants is at the root of a perceived delay in customer service.
Stephen Whiteside, Event Reports, NRF Big Show, January 2015
This event addresses how JCPenney, the department-store chain, has bounced back after losing both customers and sales following a failed repositioning exercise.
Edward Bell, Admap, March 2015
This article explains how WeChat, the Chinese instant messaging service, is treading carefully with the introduction of advertising, as its users are commercially sensitive.
Stephen Whiteside, Event Reports, ANA Mobile First, December 2014
This event report explains how Starwood, the hotel company, uses a mobile app to provide a better experience for customers.