The Marketing Society Excellence Awards

Honouring and highlighting the great work of agencies and brands

Browse latest case studies


About the Awards

The Marketing Society Excellence Awards, judged by a panel of senior marketing practitioners, honour and highlight the great work of agencies and brands.

The most recent Awards were announced in June 2018 and the winning cases studies are available to read here on WARC.

Find out more about The Marketing Society

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Grand Prix

Bodyform

Bodyform/Libresse: This is what happens when Whores and Pimps become marketers

Brand Bodyform/Libresse
Agency AMVBBDO
Country Global

Bodyform got its company to think and act more boldly in order to create normality around periods.

The brand launched a video that broke dozens of taboos surrounding periods, including swapping blue liquid for red.

The message was spread to over 25 countries, even where the brand doesn’t exist, achieving 72% positive sentiment.


Winners

How Beano became the new social currency for a new generation

Brand Beano Studios
Agency Red Brick Road
Country United Kingdom

BOXT: Disrupting the British heating industry through digital

Brand BOXT
Agency Zone
Country United Kingdom

Currys PC World: Tested in Life to help you get it right

Brand Currys PC World
Agency AMVBBDO
Country United Kingdom

From boutiques to grocers: How Godiva democratised luxury

Brand Godiva
Agency The&Partnership
Country United Kingdom

IAG Cargo: FWD.Rewards

Brand IAG Cargo
Agency BBH London
Country United Kingdom

Karma Club

Brand Karma Group
Agency Bamboo
Country Global

KFC: Dirty Louisiana

Brand KFC Group
Agency BBH London
Country United Kingdom

Myths, misinformation and McDonald’s: How fortune favours the brave

Brand McDonald's
Agency Leo Burnett
Country United Kingdom

National Safety Council: Stopping Everyday Killers

Brand National Safety Council
Agency Energy BBDO
Country United States

Scottish Government - Organ Donation: Everybody can save a life

Brand Healthier Scotland, Scottish Government
Agency The Leith Agency
Country United Kingdom

The Senet Group: When The Fun Stops, Stop

Brand The Senet Group
Agency The Corner London
Country United Kingdom

Skittles: Breaking Conventions with Pride

Brand Skittles
Agency adamandeveDDB
Country United Kingdom

Suzuki: #SuzukiSaturdays

Brand Suzuki
Agency the7stars
Country United Kingdom

Toyota Hybrid: Not A Moment To Lose

Brand Toyota
Agency The&Partnership
Country Europe

How Transport for London harnessed the power of the collective to achieve justice for victims of unwanted sexual behaviour

Brand Mayor of London, Metropolitan Police, British Transport Police, City of London Police
Agency VCCP
Country United Kingdom