MRS Awards

Celebrating research's ability to drive innovation and deliver results

Browse latest case studies

About the Awards

The MRS Awards celebrate research's ability to drive innovation, inspire change and deliver results.

The most recent Awards were announced in December 2016 and all the winning case studies are available to read here on WARC.

Find out more about MRS

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New Purpose, New Money

Brand PayPal
Award category International Research

PayPal - New Purpose, New Money

The Science of Engagement

Brand BBC Global News
Award category Advertising & Media Research

Serious & Organised crime

Brand Home Office
Award category Applications of Research

Simply Homecare

Brand British Gas
Award category Financial Services Research

RED Innovation

Brand The Red Cross
Award category Insight Management


Brand Organ Donation Scotland
Award category New Consumer Insights

A new approach to an age old problem

Brand United Nations Agencies
Award category Public Policy/Social Research

Harnessing social media

Brand Unilever
Award category Social Media Research

Selected Finalists

Roots of Empathy Evaluation

Brand Action for Children
Award category Public Policy/Social Research

Computational Semiotics

Brand Sky
Award category Virginia Valentine Award for Cultural Insights

Redefining femininity

Brand Unilever
Award category New Consumer Insights

Menu optimisation

Brand McDonalds UK
Award category Applications of Research

140 Characters in search of an author

Brand Twitter
Award category Virginia Valentine Award for Cultural Insights