MRS Awards

Celebrating research's ability to drive innovation and deliver results

Browse latest case studies

About the Awards

The MRS Awards celebrate research's ability to drive innovation, inspire change and deliver results.

The most recent Awards were announced in December 2017 and all the winning case studies are available to read here on WARC.

Find out more about MRS

MRS Awards logo


How Mrs Claus delivered Christmas

Brand Marks & Spencer
Award category Jeremy Bullmore Award for Creative Development

Marks & Spencer - Mrs Claus

The Semiotics of modern intelligent content

Brand BBC Radio 4
Award category Virginia Valentine Award for Cultural Insights

Helping change the face of mental health by 2025

Brand Nuffield Health
Award category Healthcare Research

Immerse and Engage on the London Underground

Brand Exterion Media
Award category Media Research

Introducing customer centricity

Brand Highways England
Award category Public Policy/Social Research

Changing the game in Voluntary Medical Male Circumcision (VMMC)

Brand Bill and Melinda Gates Foundation
Award category International Research

Can chairs talk?

Brand Arper
Award category Social Media Research


Brand Twitter
Award category New Consumer Insights

The shopper moment of truth

Brand Weetabix
Award category Applications of Research

Groundbreaking research in the challenging area of workplace pensions

Brand Zurich Assurance
Award category Financial Services Research

Selected Finalists

The Dove global beauty confidence report

Brand Dove
Award category International Research

Being beautiful - research into the modern beauty shopper

Brand Facebook
Award category Insight Management

Establishing the link between cancer and obesity

Brand Cancer Research UK
Award category Healthcare Research

The Apprentice: The Real Winner in the Boardroom

Brand Jaguar Land Rover
Award category Insight Management

Moving Power Not Stopping Power: Using Virtual Stores To Generate Real Insights

Brand Hershey's
Award category New Consumer Insights