Presidential Candidate 01, Jokowi-Amin
Brand Berakar Komunikasi
Agency Berakar Komunikasi
Region APAC
Joko "Jokowi" Widodo, an Indonesian presidential candidate, launched a campaign that heavily rellied on user-generated content and shareability to win the election in Indonesia.
Joko Widodo's team facilitated the spread of positive artwork created by supporters and developed ready to wear merchandise, digital stickers, animated music videos and a radio drama series.
The campaign earned over 175 million impressions and gained over 34 thousand followers, resulting in Joko Widodo's election.