GÜD: Rescue Dogz
Agency J Walter Thompson Brazil
Güd successfully increased brand awareness by developing a stray-dog adoption campaign to drive traffic to a rescue center in Brazil.
The campaign used Güd’s own branded website to house personal pet profiles, to which users would be directed once they selected the ad targeted to them through mispelling a dog breed name in search.
Besides helping raise the number of dogs adopted by 740%, the campaign earned Güd a 40% growth in the number of followers on its social media and more than 85,000 visits to its website.