MMA Smarties Awards

Honoring innovation, creativity and success in mobile marketing

Browse all case studies

About the Awards

The MMA Smarties Awards is a global mobile marketing awards program presented by the Mobile Marketing Association to honor innovation, creativity and success.

The most recent Awards were announced in September 2016 and winning cases studies are available to read here on WARC.

Find out more about the MMA

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Best in Show

Dunkin' Donuts - #WTFast


Brand Dunkin' Donuts
Agency DigitasLBi

Dunkin' Donuts increased awareness of its latest On-the-Go Ordering app with a campaign that captured the World's Fastest Dunkin' run, featuring wingsuit athlete Ellen Brennan.

She became the first athlete in her sport to grab a bag of donuts mid-flight, with Facebook 360 and Snapchat video footage increasing app downloads by 44%.

Selected Gold

Love Your Curls

Brand Dove Hair
Agency Mindshare


Brand Acura
Agency Ignition

Eyes on Gigi

Brand BMW
Agency KBS and Serviceplan

Donate the Bars

Brand Atados
Agency J.Walter Thompson

Mother's first song

Brand AIA Korea
Agency The Creamunion

Pace Station

Brand Nike
Agency R/GA

Nike - Pace Station

Selected Silver

Spotify Singles

Brand Spotify
Agency Razorfish New York

Spotify Singles

Active Wheel

Brand Lo Kar Lo Baat
Agency PHD India

Try On a Six

Brand Samsung
Agency RG/A

Play Through Mobile App

Brand Dell
Agency Y&R