MMA Smarties Awards

Honoring innovation, creativity and success in mobile marketing

Browse all case studies


X Best in Show

GÜD: Rescue Dogz

GÜD: Rescue Dogz

Brand GÜD
Agency J Walter Thompson Brazil
Region LATAM

Güd successfully increased brand awareness by developing a stray-dog adoption campaign to drive traffic to a rescue center in Brazil.

The campaign used Güd’s own branded website to house personal pet profiles, to which users would be directed once they selected the ad targeted to them through mispelling a dog breed name in search.

Besides helping raise the number of dogs adopted by 740%, the campaign earned Güd a 40% growth in the number of followers on its social media and more than 85,000 visits to its website.

Selected Gold winners

The Lay's Announcer

The Lay's Announcer

Brand Lay's
Agency Almap BBDO
Region LATAM

To cement its brand in the Brazilian market, Lay's launched a reality TVC show that selected the first woman announcer for a UEFA Champions League match.

Grupo Dignidade

Grupo Dignidade: #RainbowCup

Brand Grupo Dignidade
Agency Mirum
Region Global

Grupo Dignidade successfully devised a social media campaign to protest the World Cup event in Russia, while also supporting LGBTQ+ fans at the event.

Nike

Nike: All Star Weekend

Brand Nike
Agency Mindshare China
Region APAC

Nike developed a socially-enabled WeChat platform that allowed Chinese consumers to chat with friends and live stream the All-Stars Weekend, while delivering Nike content and product information.

KFC

KFC: The First Colonel to Conquer e-Sports

Brand KFC
Agency Mindshare China
Region APAC

KFC developed an AI prediction algorithm that allowed Chinese gamers to get live information on their League of Legends games through the brand's app, increasing its sales.

Shell

Shell Advance Forever Outriders

Brand Shell
Agency Mediacom Vietnam
Region APAC

Shell Advance increased brand awareness across Vietnam by launching a campaign that showcased a group of motorcycle accident aid rescuers, and the brand's role in supporting it.

Further Gold winners

Biti's Kid: Bitis Smart - A shoe can make kids smarter!

Brand Biti's
Agency Dentsu Redder
Region APAC

Castrol Influence The Influencer

Brand Castrol
Agency Mindshare China
Region APAC

Nike: Airmax Goes Bigger with Air

Brand Nike
Agency Mindshare China
Region APAC

Lays: Using Crunchy Sounds to Drive an e-Commerce Boom

Brand Lays
Agency Mindshare China
Region APAC

Movistar: Maria's Message

Brand Movistar
Agency Wunderman Buenos Aires
Region LATAM

Meesho: When Women Joined Hands To Break Social Shackles

Brand Meesho
Agency Affle
Region APAC

Arcos Dorados Comercio de Alimentos Ltda: FriesList

Brand Arcos Dorados
Agency DPZ&T
Region LATAM

bubly launch campaign

Brand bubly
Agency OMD
Region North America

P/S: The Adventure with King Leo and Friends

Brand P/S Toothpaste
Agency Mindshare Vietnam
Region APAC

Silver

LegalWise 16 Days of Activism

Brand LegalWise
Agency Yonder Media
Region EMEA

PepsiCo/Mirinda: Laugh the Grudge Away for Tet

Brand Mirinda
Agency Dentsu Redder
Region APAC

Coca-Cola: Connected Coke

Brand Coca-Cola
Agency CARAT / ANDTONIC
Region EMEA

Foxtel: Monty's Wicket Warnings

Brand Foxtel
Agency Mindshare
Region APAC

Doritos Cool & Hot 360 Interactive Video

Brand Doritos
Agency AdColony
Region EMEA

Fanta: The Snack Saga

Brand Fanta
Agency Gameloft Advertising Solutions
Region LATAM

Nestle Smoovlatte: Nescafe – From Tianyi With Love

Brand Nescafé
Agency Mindshare China
Region APAC

Anmum - Fonterra Indonesia: Mum to Mum Ambassador

Brand Anmum Essential
Agency Mediacom Indonesia
Region Indonesia

Nike World Cup: Daring Teenage Footballers to be Their Best!

Brand Nike
Agency Mindshare China
Region APAC

Unilever: Wall’s Gold Spirit

Brand Wall's Ice Cream
Agency Mindshare Indonesia
Region APAC

GSK: Abreva - Reaching a Younger Audience through Mobile Video

Brand Abreva
Agency Wunderman Thompson
Region North America

P/S: Brushing is Playing

Brand P/S Toothpaste
Agency Mindshare Vietnam
Region APAC

Avon: Big & Tutorial

Brand J Walter Thompson Brazil
Agency Interactive Avenues Pvt.
Region LATAM

Mountain Dew Amp Game Fuel Launch

Brand Mountain Dew
Agency Zero Code / OMD
Region North America

Samsung Galaxy S9: The Dodo x Samsung Slow-Mo

Brand Samsung
Agency Starcom UK / R/GA
Region EMEA

Bronze

Google - Easy Questions Don't Always Have Easy Answers

Brand Google
Agency Toaster Ltd
Region APAC

Miller Genuine Draft: Fresh Take

Brand Miller Genuine Draft
Agency Justpalm
Region EMEA

fastPay: Top Up and Keep Moving!

Brand fastPay
Agency FCBRAM
Region EMEA

Yaani: Turn Your Searches Into Trees

Brand Yaani
Agency Hype
Region EMEA

Mercado Libre: Histories with a story

Brand Mercado Libre
Agency Wunderman Buenos Aires
Region LATAM

Dimes Voice Command

Brand Dimes
Agency Genart Medya
Region EMEA

OMO: Less Screen Time, More Play Time

Brand OMO
Agency Mindshare Vietnam
Region APAC

Miami International Airport / Florida Power & Light Services: FlyGreen MIA Energy Efficiency Initiative

Brand Miami International Airport / Florida Power & Light Services
Agency Starmark
Region North America

Nutella: Brand Love Promo

Brand Nutella
Agency OMD
Region EMEA

Knorr Recipe Pal: Bringing Back The Cooking Habit of Filipinos

Brand Knorr
Agency Ogilvy Philippines
Region APAC

Coca-Cola BR: Coke and the Chinese food battle

Brand Coca-Cola
Agency WMcCann / Ogilvy & Mather / DAVID Buenos Aires
Region LATAM

Stage Stores' 90s-Themed Back-To-School Mobile Campaign

Brand Stage Stores
Agency Vibes
Region North America

Paramount Pictures: Dora and the Lost City of Gold

Brand Paramount Pictures
Agency Lightbox OOH Video Network
Region North America

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