Showroom Home Delivery
Brand Audi Japan
Audi wanted to show Japanese car buyers that its A3 model was small enough to fit into small parking spaces while maintaining the benefits of a premium German-made car.
It created a life-size poster of the car as a newspaper insert, inviting people to unfold it and test whether or not it would fit in their garage or parking space.
The campaign created buzz and engagement, generating over 400 media impressions.