Taiwan Star Telecom: The Black Spot Campaign
Brand Taiwan Star Telecom
Agency X-line Co
Taiwan Star Telecom changed mobile phone-using behaviour in Taiwan to help prevent Macular Degeneration (MD).
The brand launched the campaign on World Sight Day and created an emotional film highlighting the life of a 22-year-old woman with MD.
Brand preference increased from 15% to 25% and a total of 28 brands joined in with the campaign by placing the black spot effect on their sites.