MAA Worldwide GLOBES

The “Best of the Best” campaigns from virtually every country in the world

Browse latest case studies


About the Awards

Now in its 31st year, the MAA GLOBES have become the elite Marketing Communications Awards Programme.

With over 150 judges from across the World, representing every sector and every marketing discipline, GLOBE winners ultimately prove themselves to the very Best in the World. The most recent Awards were announced in May 2017 and the winning cases studies are available to read here on WARC.

Find out more about MAA Worldwide

MAA Worldwide GLOBES logo


Red Globe

Audi Japan

Showroom Home Delivery

Brand Audi Japan
Agency Dentsu
Country Japan

Audi wanted to show Japanese car buyers that its A3 model was small enough to fit into small parking spaces while maintaining the benefits of a premium German-made car.

It created a life-size poster of the car as a newspaper insert, inviting people to unfold it and test whether or not it would fit in their garage or parking space.

The campaign created buzz and engagement, generating over 400 media impressions.


Gold

The Base

Brand adidas
Agency Louder
Country Russia

Barbed wire

Brand Amnesty International
Agency Cossette
Country Canada

Small Business Revolution

Brand Deluxe Corporation
Agency In house
Country USA

Barni's New Year Workshop

Brand Mondelez Russia
Agency e:mg
Country Russia

J7 Tonus. 24 Hours Left

Brand Pepsico
Agency SEVEN
Country Russia

Everyday Extraordinary

Brand Sony Mobile Communications
Agency Haygarth
Country United Kingdom

BANANART

Brand Unifrutti Japan Corporation
Agency Dentsu
Country Japan

RICE

Brand Unilever Cambodia
Agency Havas Riverorchid Cambodia
Country Cambodia

Silver

X-Men. Apocalypse and Coldwell Banker

Brand Coldwell Banker
Agency In house
Country USA

Family Dollar Save to Win

Brand Family Dollar
Agency Catapult
Country USA

Kinder - Favourite Animals

Brand Ferrero Russia
Agency LETO/ARK
Country Russia

Red Bull for G-Drive

Brand Gazprom Neft
Agency Unite
Country Russia

Kissing Package

Brand Kirin Beverage Company
Agency Dentsu
Country Japan

German chocolate with Russian feeling

Brand Ritter Sport
Agency ARK CONNECT
Country Russia

Bronze

Thainess

Brand Burger King
Agency mInteraction/MEC
Country Thailand

Elle Fashion Preview Connection

Brand Elle Magazine
Agency Dream Factory
Country Brazil

Chekhov Is Alive

Brand Google
Agency ARK CONNECT
Country Russia

Jacobs Café - Tree

Brand Jacobs Monarch
Agency e:mg
Country Russia

Black Pepper and Lime Chicken launch

Brand KFC Vietnam
Agency J. Walter Thompson Vietnam
Country Vietnam

KitKat Valentine - Say You Do

Brand Nestlé
Agency J.Walter Thompson Vietnam & Mirum Vietnam
Country Vietnam