4A's Jay Chiat Awards

Celebrating the contribution of strategy and planning to great ideas

Browse latest case studies


About the Awards

The 4A’s Jay Chiat Awards recognize the best strategic thinking in marketing communications.

The most recent Awards were announced in September 2017 and all the winning case studies are available to read here on WARC.

Find out more about the 4A's

Jay Chiat Awards logo


Grand Prix

Reword

Reword

Brand Headspace
Agency Leo Burnett Melbourne
Advertiser Headspace
Country Australia

Around 463,000 young people are bullied online in Australia each year, so headspace had to find a way to stop bullying before it happens.

Reword launched as a JavaScript tool that analyses words and context to detect insulting patterns and highlights them with a red strike-through.

In six weeks, Reword was installed by over 150,000 users and 84% of insults were reworded when prompted.

Gold

Transforming a Brand that Sucks

Transforming a Brand that Sucks

Brand Jolly Rancher
Agency Anomaly
Advertiser The Hershey Company
Country United States

Jolly Rancher successfully used social listening and behavioural analytics to become relevant among millennials in moments where life sucked.

Don't Go There, Live There

Don't Go There, Live There

Brand Airbnb
AgencyTBWA Chiat/Day
AdvertiserAirbnb
Country Global

The travel brand successfully increased consideration globally by telling consumers not to go to a country but to live there.

Dads #Sharetheload

Dads #Sharetheload

Brand Ariel Matic
Agency BBDO India
Advertiser Procter & Gamble (P&G)
Country India

Ariel Matic generated immense positive attention for the brand by bringing the issue of gender inequality in the home into public consciousness.

5000 Years in the Making

5000 Years in the Making

Brand hmbldt
Agency Anomaly Communications
Advertiser hmbldt
Country United States

A team of strategists and entrepreneurs harnessed the disruptive power of cannabis to create hmbldt: a new medicinal cannabis brand.

The Return

The Return

Brand Northwell Health
Agency J Walter Thompson New York
Advertiser Northwell Health
Country United States

Northwell Health increased social conversation volume by 398% by creating an amphibious prosthetic to change the lives of amputees.

Silver

#BreaktheGame

Brand Under Armour
Agency Droga 5
Advertiser Under Armour
Country United States

Time to Letgo

Brand Letgo
Agency CP+B
Advertiser Letgo
Country Norway, Turkey and United States

Michael Phelps – Rule Yourself

Brand Under Armour
Agency Droga 5
Advertiser Under Armour
Country United States

Keep Walking America

Brand Johnnie Walker
Agency Anomaly
Advertiser Diageo
Country United States

Protect Like a Mother

Brand Lysol
Agency McCann Erickson New York
Advertiser Reckitt Benckiser
Country United States

Meet Graham

Brand Transport Accident Commission
Agency Clemenger BBDO
Advertiser Transport Accident Commission
Country Australia

Quest To LEGOLAND

Brand Legoland
Agency VML
Advertiser LEGOLAND Florida Resort
Country United States

The Brusnika Effect

Brand Brusnika
Agency Fanatic
Advertiser Brusnika
Country Russia

Stop HB2

Brand Equality NC
Agency McKinney
Advertiser Equality NC
Country United States

Bronze

How it Pays to Stand Up for Diversity

Brand L'Oréal Paris
Agency McCann London
Advertiser L'Oréal Paris
Country United Kingdom

Kids are Tougher than the Streets

Brand Off the Street Club
Agency Energy BBDO
Advertiser Off the Street Club
Country United States

Care Counts

Brand Whirlpool
Agency DigitasLBi
Advertiser Whirlpool
Country United States

Dear Media

Brand Dove
Agency SapientRazorfish
Advertiser Unilever
Country United States

We Are America

Brand The Ad Council
Agency R/GA, New York
Advertiser The Ad Council
Country United States

Challenging a Generation

Brand Doritos
Agency Almap BBDO
Advertiser Frito-Lay
Country Brazil

A New Age Market Strategy

Brand BASF
Agency Periscope
Advertiser BASF
Country United States

Uncommon Thread

Brand Uniqlo
Agency Leo Burnett Toronto
Advertiser Uniqlo
Country Canada