Neha Chopra and Rema Bagga, Warc Prize for Asian Strategy, Shortlisted, 2015
This case study illustrates how a small ayurvedic toothpaste called Meswak, owned by Dabur, grew its share in India by capitalising on its core strength - a core group of loyal users.
Vibha Gupta and Jitender Dabas, Warc Prize for Asian Strategy, Shortlisted, 2015
This case study explains how Nestlé, the food manufacturer, set out to change the perceptions of Indian mothers, who tended to see the company as a producer of 'bad' foods.
Siddhant Lahiri and Navonil Chatterjee, Warc Prize for Asian Strategy, Shortlisted, 2015
This case study describes how Good Knight, an India mosquito repellent brand, increased sales and penetration in rural India by creating an innovative new product variant that was easy to use, cheap and effective.
Team Mullen Lowe Lintas Group, Warc Prize for Asian Strategy, Shortlisted, 2015
This case study describes how Havells, one of India's most respected electrical products companies, launched and executed a communications campaign aimed at Indian (female) homemakers in order to increase consideration and raise sales of its home appliances.
Gaurav Kakkar, Gagan Kohli and Arpita Das, Warc Prize for Asian Strategy, Shortlisted, 2015
This case study describes how HCL Technologies, a global IT company launched a CSR campaign in India to drive awareness of the importance of literacy.
Neha Chopra, Warc Prize for Asian Strategy, Shortlisted, 2015
This case study describes how the Indian Government created an amnesty scheme to encourage stubborn tax avoiders to pay their tax.
Warc News, 06 October 2015
MUMBAI: India's television broadcasters are expecting ad revenues to grow by up to 25% over the coming festive season, led by spending in the ecommerce, automobile and handset categories. Exchange4Media spoke to a number of top broadcast executives a.
Warc News, 05 October 2015
KOLKATA: The online retail sector in India is growing between four and six times as fast as other more traditional retail formats as shoppers flock to online marketplaces, a study has claimed.A report by property consultant Colliers International a.
Warc News, 02 October 2015
NEW DELHI: Social sharing is the main driver of the growth of mobile video in India, according to a new study which also highlights the importance of messaging apps in this behaviour. Vuclip, the mobile video-on-demand (MVOD) service for emerging mar.