Indian marketing, consumers & brands


Warc News, 28 May 2015
NEW DELHI: Google India has announced ambitious plans to help 20m small and medium enterprises (SMEs) in India to get online by 2017 and hopes to win their business with a mobile app designed exclusively for them. The internet giant sees the "Google .

Warc News, 25 May 2015
SINGAPORE: Agencies are in danger of losing sight of delivering growth for clients as they become distracted by awards, a leading industry figure has claimed. "Advertising should be about facilitating growth, not awards shows," John Merrifield, chief.

Warc News, 22 May 2015
NEW DELHI: A large digital gender gap exists in India, with almost half of the female population having neither the time nor the inclination to access the internet, a new study has found. According to Google India, one third of the country's current .

Adrian Terron, Nielsen, April 2015

This article outlines the impact of India's 2015 budget on several key economic sectors, with a broadly positive long-term prospect, but no short-term stimulation plans.

Farah Bashir, Karan Kumar and Poonam Kumar, ESOMAR, Asia Pacific, Singapore, May 2015

This paper analyses the changing role and status of women in India and what their emerging identity means for brands.

Warc News, 19 May 2015
NEW DELHI: India's retail sector is expected to be worth US$1.2 trillion by 2020, rising to $2.1 trillion by 2025, the Confederation of Indian Industry (CII) has forecast. That would represent huge growth on current retail sales of $550bn and the exp.

Warc News, 15 May 2015
MUMBAI: Whatever the geopolitical differences between India and Pakistan, television is something the two countries have in common, as Pakistani networks are the biggest buyers of Indian content. "The thumb rule is – almost everything that works in I.

Bindu Nair Maitra, Warc Exclusive, April 2015

This article looks at the factors driving growth in India's rural markets and the challenges that marketers face.

Gurpreet Wasi , Warc Exclusive, IMRB, April 2015

This article looks at the growing importance of 'rurban' India as small town and rural consumers fuel growth in many categories.



Marketing to Indian youth

New perspectives on young people in India


Generation 'I'

Three trends among Indian youth


Getting India to love chocolate

Cadbury Dairy Milk's Indian growth story


Celebrity endorsement in India

How India views celebrities – and how brands use them