India

Indian marketing, consumers & brands

India


Warc News, 22 April 2015
LONDON/SINGAPORE: Indian and Australian campaigns have dominated at effectiveness and strategy awards over the past two years, while Dove's 'Real Beauty Sketches' is the top campaign for 2014-2015, according to a new report based on Warc 100 data.In .

Warc News, 22 April 2015
NEW DELHI: India's broadcasters are utilising regional feeds to reach significantly more viewers and offer them a better viewing experience, with sports leading the way in this area.The clearest evidence so far of this trend comes from Star India's c.

Venu Gorti, Ruchira Jain, Don Sexton and Kamal Sen, ARF Experiential Learning, Re:think, March 2015

This paper sets out how PepsiCo, the food and beverage company, developed holistic a research method to find an optimal pricing strategy for its snack brands in India.


Warc News, 21 April 2015
GLOBAL: Three quarters of consumers globally expect brands and companies to be environmentally responsible, with around two thirds claiming to only buy products and services that chime with their own beliefs and values, according to new research. Gf.

Warc News, 17 April 2015
MUMBAI: Cricket remains by far the most popular sport in India, but the growth of the overall sports industry is being driven by football, kabbadi and tennis according to a new report.The Sports Sponsorship Report 2015, from GroupM ESP and Sportzpowe.

Warc News, 16 April 2015
NEW DELHI: Out of almost 17,000 product launches in the FMCG sector in India in 2012, a mere 23 can claim to have been a success according to a new study.The second India Breakthrough Innovation Report from researcher Nielsen looked at 16,914 new lau.

Warc News, 15 April 2015
NEW DELHI: The future of internet access and usage in India has become a topic for heated debate in recent days, with activists issuing calls to "save the internet" following a decision by the regulator to explore whether telecom firms should be perm.

Warc News, 13 April 2015
BANGALORE: Smartphone adoption in India is expected to record a compounded annual growth rate (CAPGR) of 36% over the next five years, a new report has forecast.There were about 81m smartphone shipments in 2014, but this should rise massively to 651m.

Nielsen, March 2015

This report provides an analysis of the 2015 Union Budget in India, listing the developments and announcements that most closely impact individual sectors.

WARC RECOMMENDS


FOCUS

Marketing to Indian youth

New perspectives on young people in India


TRENDS

Generation 'I'

Three trends among Indian youth


CASE STUDY

Getting India to love chocolate

Cadbury Dairy Milk's Indian growth story


ARTICLE FOCUS

Celebrity endorsement in India

How India views celebrities – and how brands use them