India

Indian marketing, consumers & brands

India


Warc News, 04 August 2015
NEW DELHI: Snapdeal, the Indian online marketplace, is reportedly raising $500m in investment from Chinese ecommerce giant Alibaba, Japan's SoftBank and Taiwanese device manufacturer Foxconn in what will be a challenge to Amazon and Flipkart. Accordi.

Warc News, 31 July 2015
GLASGOW: However convenient it may be for luxury brand marketers to treat the world as one market, they would achieve more success if they recognise consumers in Asia buy for different reasons than in the West, according to a new study.Paurav Shukla,.

Warc News, 31 July 2015
SINGAPORE: Nearly half (49.5%) of mobile consumers across Asia Pacific cite convenience as the most compelling reason for shopping on their smartphones, a new survey has revealed.On-the-move mobility (43.9%) and the growing availability of apps that .

Warc News, 29 July 2015
MUMBAI: In further evidence of the challenge that Indian FMCG brands are mounting against their global counterparts, new rankings show these domestic brands are leading in terms of consumer reach.According to research firm IMRB Kantar Worldpanel, Ind.

Warc News, 27 July 2015
NEW DELHI: Driven by rising disposable incomes and easier consumer credit, India's consumer electronics and appliances market is on course to be worth $20.6bn by 2020, according to a new industry report.The Consumer Electronics and Appliances Manufac.

Bindu Nair, Event Reports, IAMAI Conclave, May 2015

This event report looks at the changing role of the chief marketing officer and how this is playing out in an Indian context.


Bindu Nair, Event Reports, IAMAI Conclave, May 2015

This event report, from the IAMAI's annual Marketing Conclave, rounds up several of the themes that emerged.


Aakriti Goel, Warc Exclusive, July 2015

This article looks at the changing nature of Indian festivals, which are increasingly absorbing global influences in line with other areas of Indian society.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Nike India reinforced its position as the voice of Indian cricket.

WARC RECOMMENDS


FOCUS

Marketing to Indian youth

New perspectives on young people in India


TRENDS

Generation 'I'

Three trends among Indian youth


CASE STUDY

Getting India to love chocolate

Cadbury Dairy Milk's Indian growth story


ARTICLE FOCUS

Celebrity endorsement in India

How India views celebrities – and how brands use them