In-store Marketing

In-store and point of purchase insights

In-store Marketing


Jay Leon, Brian Katz and Bill Harvey, ARF Experiential Learning, Re:think, March 2015

This paper argues that TV advertising should take a 'continuous' rather than 'flighted' approach, to build synergy between between ads and sales promotions and in turn increase ROI.


ARF Ogilvy Awards, Grand Ogilvy and Gold, Fashion, style & beauty, 2015

This case study explains how Pantene, the hair care brand owned by P&G, helped women tackle bad hair days caused by unexpected weather - and increased sales.


ARF Ogilvy Awards, Gold, Health & personal care and Gold, Pharmaceutical, 2015

This case study explains how Emergen-C, a dietary supplement brand owned by pharmaceuticals company Pfizer, took a new approach to the category to increase sales and market share.


ARF Ogilvy Awards, Silver, Retail & ecommerce, 2015

This case study explains how Ritani, a high-end jewellery brand in the US, used research to understand and improve its advertising effectiveness in the long purchase cycle of engagement rings.


Case Study

Boston Pizza Ribs
Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015

This case study reveals how Boston Pizza generated awareness and increased sales for its previously unloved ribs offering in Canada.


Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study demonstrates how Boston Pizza (BP), the Canadian quick service restaurant, targeted dads to stimulate growth again following the 2008 recession.


Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study shows how Hellmann's, the mayonnaise brand, created a link with 'real food' to grow sales and improve brand perceptions in Canada.


Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study describes how OKA, a Quebecois cheese brand made by Agropur, took two different positioning approaches in its home Canadian province and in neighbouring Ontario, to grow sales volume in both.


Warc Exclusive, February 2015

This article provides advertisers with information and guidance on shopper strategy and the path-to-purchase.

WARC RECOMMENDS


WARC BRIEFING

In-store marketing

The theory and practice of in-store promotions and ads


RECOMMENDED CASES

In-store

Warc's pick of the most effective case studies


CASE STUDY

M&S Bakery

How a retailer freshened up its in-store bakery branding


ARTICLE FOCUS

Get ahead, get in-store

Why shopper insights are vital for great in-store marketing