In-store Marketing

In-store and point of purchase insights

In-store Marketing


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how, in a highly competitive market, 7-Eleven in Australia boosted sales of its self-service frozen drink, Slurpee.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the South African Organ Donor Foundation used fashion to save lives.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Yum Restaurants International reinforced KFC's position in South Africa as a brand that cares, in three consecutive campaigns from 2011 to 2013.


Effie Worldwide, Gold, North America Effies 2015

This case study explains how Coca-Cola, the beverage brand, partnered with Walmart, the retailer, in the US to encourage millennials and teenagers to buy more single-serve bottles of Coke - and share them with their friends.


Effie Worldwide, Silver, North America Effies 2015

This case study explains how IHG, the hotels company, leveraged the data it collected in its loyalty program to deliver tailored experiences and rewards to business customers.


Effie Worldwide, Silver, North America Effies 2015

This case study explains how P&G, the multinational consumer goods company, re-imagined its 'best in beauty' campaign to be more relevant to women in the US.


Jay Leon, Brian Katz and Bill Harvey, ARF Experiential Learning, Re:think, March 2015

This paper argues that TV advertising should take a 'continuous' rather than 'flighted' approach, to build synergy between between ads and sales promotions and in turn increase ROI.


ARF Ogilvy Awards, Grand Ogilvy and Gold, Fashion, style & beauty, 2015

This case study explains how Pantene, the hair care brand owned by P&G, helped women tackle bad hair days caused by unexpected weather - and increased sales.


Warc Exclusive, February 2015

This article provides advertisers with information and guidance on shopper strategy and the path-to-purchase.

WARC RECOMMENDS


WARC BRIEFING

In-store marketing

The theory and practice of in-store promotions and ads


RECOMMENDED CASES

In-store

Warc's pick of the most effective case studies


CASE STUDY

M&S Bakery

How a retailer freshened up its in-store bakery branding


ARTICLE FOCUS

Get ahead, get in-store

Why shopper insights are vital for great in-store marketing