Beauty and brains: How we supercharged the Audi premium 2015-2018
Agency Bartle Bogle Hegarty
Country United Kingdom
Audi overtook BMW in the UK by launching the beautiful cars campaign to demonstrate how the beauty and intelligence of its cars overpowered speed.
Audi introduced a series of TVCs, emails and social which showed that speed isn't everything and portrayed the benefits of the 'brains' of Audi cars.
Audi overtook BMW to become the number one on associations with intelligent technology.