IMC European Awards

Rewarding the best integrated marketing communications campaigns in Europe

Browse all case studies


About the Awards

The IMC European Awards are organised by the European Association of Communications Agencies (EACA) and its Integrated Marketing Communications Council Europe (IMCC Europe).

The most recent Awards were announced in December 2017 and all the winning case studies are available to read here on WARC.

Find out more about EACA

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Grand Prix

Child Focus

Coins of Hope

Brand Child Focus
Agency These Days
Country Belgium

Child Focus restarted the conversation about missing children in Belgium by putting their faces onto Belgian coins.

The brand launched the Coins of Hope campaign on International Missing Children’s Day and gained a lot of media attention.

The campaign also gained support from supermarkets, banks and local shops, who allowed the brand to spread its message for free.


Gold

Scarlet

Scarlet drops roaming charges

Brand Scarlet
Agency BBDO Belgium
Country Belgium

Scarlet sold holiday products as a form of revenue to launch its new mobile tariffs without roaming charges.


Child Focus

Put a Price on your precious

Brand Child Focus
Agency These Days
Country Belgium

Child Focus raised awareness of the sexual exploitation of children by creating a confronting online tool.


Telenet

Disposable CameraApp

Brand Telenet
Agency These Days
Country Belgium

Telenet created a photo app that worked exactly like a disposable camera to show people how far the brand had come over the past 20 years.


The Salvation Army

Salvation Paper

Brand The Salvation Army
Agency Geometry Global
Country Czech Republic

The Salvation Army raised brand recognition, and sales, by creating a unique wrapping service using donated clothing.


Ferrero Ceska

The Stars of Tomorrow

Brand Ferrero Ceska
Agency Momentum Czech Republic
Country Czech Republic

Kinder successfully increased brand performance in the Czech Republic and Slovakia by showing mums that it believes in their children as much as they do.


Huawei

The Huawei Snapys

Brand Huawei
Agency Connector
Country Ireland

Huawei created the ‘From Snap to Shoot’ campaign to promote the Huawei P9 and its mission to reinvent smartphone photography.


Ford

Mustang Run

Brand Ford
Agency Ogilvy
Country Ireland

Ford advertised the launch of its newly redesigned Mustang by partnering with Chad McQueen, a racing car driver and son of iconic Mustang driver Steve McQueen.


Ferrero Rocher

Dolce by Ferrero Rocher

Brand Ferrero Rocher
Agency TracyLocke
Country United Kingdom

Ferrero Rocher created a pop-up dining experience to reignite consumers' love of Ferrero Rocher in the UK.


LSI Netherlands BV and Sony UK

Peperami Stunt Animal in the Angry Birds Movie

Brand LSI Netherlands BV and Sony UK
Agency Toucan
Country United Kingdom

Peperami and Sony Pictures collaborated to produce a campaign that placed the Peperami animal in Sony’s new Angry Birds film


Silver

The 12th Devil

Brand EDF Luminus
Agency Havas Brussels
Country Belgium

Floor 99.9

Brand Stanley Black & Decker
Agency These Days
Country Belgium

21 things to discover before they grow up

Brand Mondelez
Agency Garp integrated
Country Czech Republic

Table tennis as you may not know it

Brand Czech Table Tennis Association
Agency Leemon Concept
Country Czech Republic

Ria - You Don't Have to

Brand Ria
Agency SYMBIO
Country Czech Republic

My Food - Relaunch

Brand MyFoodMarket
Agency WELLEN
Country Czech Republic

Fischer - Foodie Travellers

Brand Fischer
Agency Wunderman Prague
Country Czech Republic

NIVEA Electric Picnic Experience

Brand NIVEA
Agency Because XM
Country Ireland

Dairygold Make A Minute

Brand Dairygold
Agency Guns or Knives
Country Ireland

Hennessy Very Special

Brand Hennessy
Agency Havas Dublin
Country Ireland

Superfan Stunt

Brand PepsiCo
Agency Havas Dublin
Country Ireland

These Little Things

Brand Peter McVerry Trust
Agency Havas Dublin
Country Ireland

Tiger Uncage Originals

Brand Heineken
Agency Havas Dublin
Country Ireland

Just Eat Summer of Festivals

Brand Just Eat
Agency Verve the Live Agency
Country Ireland

4MATIC Adaptive Story

Brand Mercedes-Benz
Agency Gruppo Roncaglia
Country Italy

#GoMB

Brand Mercedes-Benz
Agency Gruppo Roncaglia
Country Italy

Unieuro Club - I love my passion

Brand Unieuro
Agency Gruppo Roncaglia
Country Italy

Gut edizioni: History rewritten

Brand Smemoranda
Agency LiveXtension
Country Italy

#FollowContador

Brand Polartec
Agency The Big Now
Country Italy

Lelo e Le Storie Tese

Brand Lelo
Agency TRUE COMPANY
Country Italy

Barbadillo 360 Campaign

Brand Bodegas Barbadillo
Agency 360 Marketing & Comm.
Country Spain

From Green to Blue

Brand Bodegas Barbadillo
Agency 360 Marketing & Comm.
Country Spain

Jameson #BeOriginal360

Brand Pernod Ricard Travel Retail
Agency ignis
Country United Kingdom

Only One Captain Morgan

Brand Diageo
Agency RPM
Country United Kingdom

Bronze

The Manual of Smart Car Financing

Brand ŠkoFIN
Agency Momentum Czech Republic
Country Czech Republic

IT Navigation t-shirt

Brand Alef
Agency Underline
Country Czech Republic

Ford Charity handball

Brand Ford
Agency Wunderman Prague
Country Czech Republic

Marco Polo Relaunch Campaign

Brand Marco Polo
Agency wvp Werbegesellschaft mbH
Country Germany

Magnum Release the Beast

Brand Unilever
Agency Verve the Live Agency
Country Ireland

Spadellami

Brand Fini
Agency Bitmama
Country Italy

Missione Ambiente by Bosch - Multicultural Edition

Brand Robert Bosch
Agency cdm milan
Country Italy

Congresso Sin 2016 Venezia

Brand Copaxone
Agency cdm milan
Country Italy

Poetry in a bottle

Brand Bodegas Barbadillo
Agency 360 Marketing & Comm.
Country Spain

Join the Radeon Rebellion

Brand Radeon
Agency Brand & Deliver Marketing LTD
Country United Kingdom

Clarins Urban Oasis

Brand Clarins
Agency Haygarth
Country United Kingdom

Relish Rewards

Brand Pallas Foods
Agency TLC Marketing
Country United Kingdom

Giant Chip Fork

Brand TLC Marketing
Agency TLC Marketing
Country United Kingdom