Honouring the most effective advertising campaigns in the Irish market

Browse latest case studies

About the Awards

The IAPI ADFX Awards are based on proven impact and promote the role of advertising as an effective element in the marketing process in Ireland.

The most recent Awards were announced in September 2016 and winning cases studies are available to read here on WARC.

Find out more about IAPI

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Grand Prix

Orchard Thieves - Thieving the Spotlight

Thieving the Spotlight

Brand Orchard Thieves
Agencies Rothco and Starcom

This disruptive campaign for a new cider brand from Heineken attracted young professionals by rewarding them for grabbing more opportunities for fun.

Orchard Thieves successfully stole market share from Bulmers, the biggest player in the category, and recruited over 6.5% of the cider market in half the expected time.

Selected Gold

Debate without hate

Brand Daintree
Agency Rothco

Science & art

Brand Cadbury
Agency PHD

Dry curry sauce

Brand McDonnells
Agency Boys and Girls & Mindshare

The brink of extinction

Brand AIB
Agency Rothco

Jelly Phants

Brand Natural Confectionery
Agency PHD

You are what you read

Brand The Irish Times
Agency Owens DDB and PHD

The Irish Times - You are what you read

Selected Silver

Round-Ireland relay

Brand MINI
Agencies Cawley Nea\TBWA and Vizeum

MINI - Round-Ireland relay

Give it time to brew

Brand Barry's Tea
Agency Irish International and OMD

9 years of selling Ice to Eskimos

Brand Fáilte Ireland
Agencies DDFH&B and PHD

Not just any bank

Brand RaboDirect
Agency Boys and Girls

Bread basket case

Brand Cuisine de France
Agency Rothco

All It Takes for the Irish Rugby Team

Brand Three
Agencies Boys and Girls, MediaVest