Nissan: A Micra Revolution
Agency In the Company of Huskies & Spark Foundry
Nissan revitalised a dying car in a declining segment by launching a film that broke category conventions and shattered preconceptions of its brand.
Nissan launched 'no more nice car', which showed the defiant personality of the newly designed Nissan Micra through a short film.
Nissan increased the sales of its Nissan Micra by 106% in launch year, doubling its share of the small car segment to 10% and constituting 6% of Nissan's overall sales.