Thieving the Spotlight
Brand Orchard Thieves
Agencies Rothco and Starcom
This disruptive campaign for a new cider brand from Heineken attracted young professionals by rewarding them for grabbing more opportunities for fun.
Orchard Thieves successfully stole market share from Bulmers, the biggest player in the category, and recruited over 6.5% of the cider market in half the expected time.