Sustainability & CSR

Cause-related and sustainable marketing

Sustainability & CSR


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Procter & Gamble revived hair care brand Pantene's ailing fortunes in the Philippines.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Unilever aimed to build brand equity for itself rather than its individual brands.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Fundacion Exito, the social responsibility arm of the Exito Group of retail stores in Colombia, conducted a campaign to detect hearing defects in school children.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Bank of America helped revive the public interest in fighting AIDS by boosting donations to (RED).


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Lulea Government /Lulea Business Agency in Sweden encouraged the development of datacentres in a remote polar region.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Ceylon Newspapers' three-year old publication Mawbima established a presence in a crowded Sri Lankan market by a novel education campaign about Dengue disease using the paper as a mosquito repellent.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Marks & Spencer turned the UK into a nation of "shwoppers" (a mix of shopping and swapping) through its Shwopping clothing waste initiative.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Shanghai General Motors' Buick brand was employed to improve road safety awareness and to change the behaviour of people in China by the use of human traffic signs.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Yum Restaurants International reinforced KFC's position in South Africa as a brand that cares, in three consecutive campaigns from 2011 to 2013.

WARC RECOMMENDS


ADMAP

Meaningful Marketing

A cause-related marketing focus for the Dec 12 issue


BEST PRACTICE

Practical tips on going green

Developing an effective cause-related brand strategy


TRENDS

How to sustain sustainability?

Where consumers are on the road to sustainable living


CASE STUDY

SunChips: Building a Pre-eminent Green Brand

Turning a healthy snack into a leading U.S. green brand


TRENDS

The green (and variegated) consumer

Euromonitor on consumers' green habits


CASE STUDY

I LOHAS: Crush Eco

Warc Prize Asia winner launches a green water brand