Stephen Whiteside, Event Reports, Advertising Week New York, October 2015
This event report outlines how Nilla Wafers, a brand owned by Mondelez International, worked with Facebook on an innovative creative-optimisation program – and boosted sales as a result. As a smaller brand within Mondelez’s portfolio, Nilla has limited budgets and must find entrepreneurial strategies for engaging consumers.
Ajay Ravindran, Warc Prize for Asian Strategy, Shortlisted, 2015
This case study describes how Britannia Cake, a cake brand in India, reignited its brand by turning the conversation around snacking from indulgence to an innocent bribe.
Andreas Krasser and Peter Rodenbeck, Warc Prize for Asian Strategy, Shortlisted, 2015
This case study demonstrates how McDonald's, the fast food retailer, responded to a series of food safety scares in Hong Kong, with a brand recovery plan that grew brand scores and sales.
Kristin Tan, Warc Prize for Asian Strategy, Shortlisted, 2015
This case study describes how McDonald's, a global fast-food restaurant, created an alarm-come-consumer-reward app to win customers back to its breakfast offering in Singapore.
Vibha Gupta and Jitender Dabas, Warc Prize for Asian Strategy, Shortlisted, 2015
This case study explains how Nestlé, the food manufacturer, set out to change the perceptions of Indian mothers, who tended to see the company as a producer of 'bad' foods.
Akhilesh Nath, Warc Prize for Asian Strategy, Shortlisted, 2015
This case study describes how Saffola Masala Oats regained brand growth in India, countering perceptions that oats were a boring, medicinal breakfast food.
Jay Chiat Strategic Excellence Awards, Silver, 2015
This case study describes how McDonald's, the quick service restaurant chain, used advertising around a national sporting event in the USA to improve brand sentiment.
Stephen Whiteside, Event Reports, Festival of Media Latin America, September 2015
This article details how Burger King, the quick-service restaurant chain, used online video to help launch its Big King sandwich in Brazil.
Jay Chiat Strategic Excellence Awards, Honorable Mention, 2015
This case study describes how Twix, a chocolate brand, turned its late arrival into the 'bite size' category in the US from a negative into a sales point, earning improved brand sentiment.