Experiential

Brand activation and event marketing

Experiential


The Communications Council, Silver, Australian Effie Awards, 2015

This case study explains how MLC, a wealth management company, used a content strategy to help inform Australians and improve their confidence in planning for retirement.


The Communications Council, Silver, Australian Effie Awards, 2015

This case study explains how Cure Brain Cancer, an Australian charity, used a hard-hitting campaign to raise awareness of brain cancer and the needs of brain cancer sufferers.


The Communications Council, Silver, Australian Effie Awards, 2015

This case study explains how DrinkWise, a not-for-profit organisation, used a social media campaign to persuade young Australians to drink more responsibly.


The Communications Council, Bronze, Australian Effie Awards, 2015

This case study shows how Perth Racing, a horse racecourse owner, used video content to increase visits by women to its racecourses in Australia.


The Communications Council, Silver, Australian Effie Awards, 2015

This case study explains how MS Society Australia, a charity, increased awareness and diagnosis of MS with art and a mobile app.


The Communications Council, Bronze, Australian Effie Awards, 2015

This case study explains how The Lost Dogs Home, an Australian animal shelter, changed perceptions of shelter dogs to increase adoption rates.


Faris Yakob, Admap, September, 2015

This case study explores how brands can improve trust by setting up situations and using real people in advertising.


Stephen Whiteside, Event Reports, ARF Shopper Insights, August 2015

This event report outlines how Heineken, the brewing group, is using an "occasion-based approach" to reach consumers at the various moments where they drink beer.


Aakriti Goel, Warc Exclusive, July 2015

This article looks at the changing nature of Indian festivals, which are increasingly absorbing global influences in line with other areas of Indian society.

WARC RECOMMENDS


WARC BRIEFING

Brand Activation

Engaging consumers with more than advertising


RECOMMENDED CASES

Experiential

Warc's pick of the most effective case studies


ADMAP

Experiential Marketing

A focus on events for the Jul 2011 issue


CASE STUDY

Mountain Dew: Skate Pinball

Capturing attention with event marketing