Brand activation and event marketing


Case Studies on Warc, 2015

This low-budget campaign helped Adobe promote an event, Creative Days, while presenting the tech firm as an enabler of creativity.

Case Studies on Warc, 2015

This campaign promoted the new Samsung Galaxy smartphone through an innovative live event that was filmed and then distributed via online video.

Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report addresses how Mazda USA, the automaker, is leveraging digital media to engage consumers, whether they are actively looking to buy a car or not.

ARF Ogilvy Awards, Silver, Financial services, 2015

This case study explains a locally focussed campaign by Johnson insurance, a leading provider of home and auto insurance in Canada, which focussed on the town of Barrie, Ontario as a test site for a new approach.

ARF Ogilvy Awards, Grand Ogilvy and Gold, Fashion, style & beauty, 2015

This case study explains how Pantene, the hair care brand owned by P&G, helped women tackle bad hair days caused by unexpected weather - and increased sales.

ARF Ogilvy Awards, Gold, Alcohol & beverages, 2015

This case study explains how Keurig, the coffee maker brand, used a stunt to associate itself with gift-giving and get people talking about its brand in the US.

ARF Ogilvy Awards, Silver, Fashion, style & beauty, 2015

This case study explains how Make Up For Ever, the new make up brand, took a branded bus on tour to build awareness of the brand and increase sales in the US.

Sarah Green, Admap, March 2015

This article examines successes and failures in big event activation, identifying best practices and explaining how brands can maximise the effectiveness of their budget.

Colin Grimshaw, Admap, March 2015

This editorial introduces the March 2015 issue of Admap magazine, which focusses on big event marketing and explores how brands can maximise effectiveness around events marketing.



Brand Activation

Engaging consumers with more than advertising



Warc's pick of the most effective case studies


Experiential Marketing

A focus on events for the Jul 2011 issue


Mountain Dew: Skate Pinball

Capturing attention with event marketing