Experiential

Brand activation and event marketing

Experiential


Geoffrey Precourt, Event Reports, ARF Re:think, March 2015

This event report details how Heineken put Instagram at the heart of a research program seeking to create an engaging nightspot for upmarket consumers.


Stephen Whiteside, Event Reports, IEG Sponsorship, April 2015

This event report shows how AT&T, the telecoms giant, is reinforcing its core brand proposition by activating its naming rights of the home stadium of the Dallas Cowboys.


Geoffrey Precourt, Event Reports, BAA Link Brand Activation Showcase, April 2015

This event report discusses the importance of brand activation - an idea based around the importance of managing the entire customer experience.


Philipp Schwartz & Fabian Wichmann , Warc Prize for Social Strategy, Shortlisted, 2015

This case study describes how Exit Deutschland, a charity that helps people leave far-right organisations, tricked neo-Nazis in Germany into raising money to help their members leave their ranks.


Marty Kane, Warc Prize for Social Strategy, Shortlisted, 2015

This case study describes how Molson Canadian lager raised its profile in Ireland with a treasure hunt run through social and digital media.


Ally Kingston, Gerard Crichlow & Brent Gosling, Warc Prize for Social Strategy, Shortlisted, 2015

This case study describes how Walkers Crisps, the British snack brand, ran a new iteration of a previously successful flavour-invention campaign, this time with social media taking it to a new level.


Andreas Krasser, Warc Prize for Social Strategy, Shortlisted, 2015

This case study explains how Volkswagen increased test drives and sales of its new Polo car model in Hong Kong by helping newly qualified drivers improve their skills and gain confidence.


Matt Tanter, Warc Prize for Social Strategy, Shortlisted, 2015

This case study explains how Lucozade Sport, the drinks brand, created a content and social media strategy to build its positioning as enhancing performance during the 2014 football World Cup.


Michiel Cox, Warc Prize for Social Strategy, Shortlisted, 2015

This case study describes how New Zealand television channel SoHo gained subscribers by spreading Game of Thrones fever with a statue of King Joffrey.

WARC RECOMMENDS


WARC BRIEFING

Brand Activation

Engaging consumers with more than advertising


RECOMMENDED CASES

Experiential

Warc's pick of the most effective case studies


ADMAP

Experiential Marketing

A focus on events for the Jul 2011 issue


CASE STUDY

Mountain Dew: Skate Pinball

Capturing attention with event marketing