Aldi: Kevin The Carrot – Making Christmas Amazing
Agency McCann Manchester Limited
Advertiser Aldi Stores UK & Ireland
Country United Kingdom & Ireland
Aldi's 'Kevin The Carrot' campaign showcased its Christmas range through 13 TVCs and a behind the scenes casting video which was promoted through radio, digital, newspaper and OOH.
As a result, Aldi achieved 15.1% YoY sales in a market that grew by only 2.9% and attracted almost 1 million new shoppers in the UK.