Visit Flanders: The Mud Soldier
Brand Visit Flanders
Agency Ogilvy & Social.Lab
Advertiser Visit Flanders
Visit Flanders forged an emotional connection between the tragic anniversary of the WWI battle of Passchendaele and potential visitors.
Visit Flanders created The Mud Soldier, an ephemeral statue made with mud and sand from the battlefield placed in Trafalgar Square.
Visit Flanders grew unique visitors by 15%, drove nearly €1.5 million in incremental ticket revenue and generated €6.95 for every €1 spent.