EACA Euro Effie Awards

Rewarding advertising that builds brands across borders

Browse latest case studies

About the Awards

The EACA Euro Effie Awards promote and recognise excellence in marketing communications among campaigns that have run and can prove effectiveness in at least two European countries.

The most recent Awards were announced in September 2016 and selected winning papers are available to read here on WARC.

Find out more about EACA

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Grand Prix

Inspired by Iceland - Ask Gudmundur: The World's First Human Search Engine

Ask Gudmundur: The World's First Human Search Engine

Brand Promote Iceland
Agencies The Brooklyn Brothers & Íslenska

Previous tourism campaigns had successfully grown visitor numbers to Iceland - for 20 consecutive quarters - but the majority of these visitors had stayed around the capital, Reykjavik.

This time, responsive content marketing took the form of a human search engine: people from across Iceland answed questions as they came in from prospective international tourists.

Selected Gold


Brand Zalando
Agency Kemmler Kemmler

Love your Imperfections

Brand Meetic/Match
Agency Buzzman


Brand Kofola
Agency Zaraguza


Brand Volvo
Agency GREY London

Volvo - Lifepaint

Selected Silver

44 Days of Crazy

Brand MasterCard
Agency McCann London

MasterCard - 44 Days of Crazy

Solving a real problem

Brand Sensodyne
Agency GREY London

United Problem Solvers

Brand UPS
Agency Ogilvy & Mather

Touch. Made Powerful

Brand Huawei Mate S
Agency TBWA, WPP Team Huawei/Ogilvy