Ask Gudmundur: The World's First Human Search Engine
Brand Promote Iceland
Agencies The Brooklyn Brothers & Íslenska
Previous tourism campaigns had successfully grown visitor numbers to Iceland - for 20 consecutive quarters - but the majority of these visitors had stayed around the capital, Reykjavik.
This time, responsive content marketing took the form of a human search engine: people from across Iceland answed questions as they came in from prospective international tourists.