EACA Euro Effie Awards

Rewarding advertising that builds brands across borders

Browse latest case studies

About the Awards

The EACA Euro Effie Awards promote and recognise excellence in marketing communications among campaigns that have run and can prove effectiveness in at least two European countries.

The most recent Awards were announced in October 2017 and selected winning papers are available to read here on WARC.

Find out more about EACA

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Grand Prix

Kevin The Carrot

Aldi: Kevin The Carrot – Making Christmas Amazing

Brand Aldi
Agency McCann Manchester Limited
Advertiser Aldi Stores UK & Ireland
Country United Kingdom & Ireland

Aldi's 'Kevin The Carrot' campaign showcased its Christmas range through 13 TVCs and a behind the scenes casting video which was promoted through radio, digital, newspaper and OOH.

As a result, Aldi achieved 15.1% YoY sales in a market that grew by only 2.9% and attracted almost 1 million new shoppers in the UK.


Look Beyond Borders

Amnesty International Poland: Look Beyond Borders

Brand Amnesty International
Agency DDB Warszawa Sp. z o.o.
Advertiser Amnesty International Poland
Country Poland

Amnesty International influenced the way refugees are perceived by people in Europe with its ‘Look Beyond Borders’ campaign.


Bolia.com: Building a big brand, with a small budget

Brand Bolia.com
Agency Uncle Grey
Advertiser Bolia.com
Country Denmark

Bolia.com transformed its furniture company by thinking like a fashion brand, which attracted new audiences and retargeted its existing customers.


Bolia.com: Individual Expressionism – leveraging art and fashion

Brand Bolia.com
Agency Uncle Grey
Advertiser Bolia.com
Country Denmark

Bolia.com transformed its sales decline into growth by thinking like a fashion brand, which nearly trebeled visits to the online store.

Bose: Get Closer

Bose: Get Closer

Brand Bose
Agency Grey London
Advertiser Bose
Country United Kingdom

Bose launched its new noise-cancelling headphones in the UK by creating a film which showed the benefits of being able to focus purely on the music.

Icelandair: Stopover Buddy

Icelandair: Stopover Buddy

Brand Icelandair
Agency The Brooklyn Brothers
Advertiser Icelandair
Country United Kingdom

Icelandair created the Icelandair Stopover Buddy service to convince travellers across Europe to fly with its airline, despite big challenges.

Philips: This is OneBlade

Philips: This is OneBlade – Launching a category of One

Brand Philips
Agency Ogilvy & Mather London
Advertiser Philips
Country United Kingdom

Philips launched its new blade technology, OneBlade, across Europe by implementing a strategy of ‘showing not telling’.

The Swedish Number

Swedish Tourist Association: The Swedish Number

Brand Swedish Tourist Association
Agency INGO
Advertiser Swedish Tourist Association
Country Sweden

The Swedish Tourist Association (STF), used a phone app to connect with younger Swedes and convince them to join by creating a worldwide phone number for them to promote Sweden.


WildAid: #JointheHerd

Brand WildAid
Agency Grey London
Advertiser WildAid
Country United Kingdom

WildAid spread the message about the damaging effects of the Ivory trade by uniting the world’s elephant NGOs through a global, virtual campaign '#JoinTheHerd'


Café Royal: In the service of good taste

Brand Café Royal
Agency Serviceplan Suisse AG
Advertiser Delica AG
Country United Kingdom

Huawei: #BePresent

Brand Huawei
Agency Maxus Warszawa Sp. z o.o.
Advertiser Huawei
Country Poland

Just Dance

Agency BBDO Paris
Advertiser UBISOFT
Country France

MEETIC: Love Your Imperfections

Agency Buzzman
Advertiser MEETIC Group
Country France

Visit Brussels: #CallBrussels

Brand Visit Brussels
Agency Air
Advertiser Visit Brussels
Country Belgium


From Big Nights to Big Days

Brand Knorr
Agency MullenLowe Growth
Advertiser Unilever
Country United Kingdom

Kofola: Wanna Melon?

Brand Kofola
Agency Zaraguza
Advertiser Kofola Czechoslovakia
Country Slovakia

Smyths Toys Superstores: If I Were a Toy

Brand Smyths Toys Superstores
Agency McCann Manchester
Advertiser Smyths Toys Superstores
Country United Kingdom

Sodastream: Shame or Glory

Brand Sodastream
Agency Allenby Concept House
Advertiser Sodastream
Country Israel