Case Studies on Warc, 2015
This campaign aimed to many children safe from a threat that often goes unspoken by introducing and promoting the ‘Underwear Rule’.
Michèle Weydert, Event Reports, MRS Impact , March 2015
This event report considers the importance of emotional connection between brand and consumer and suggests that the strength of such connections will become a standard measure of success.
Colin Grimshaw, Admap, April 2015
This editorial introduces the April 2015 issue of Admap magazine, which focuses on multisensory marketing and new opportunities open to marketers in targeting the non-visual senses.
Thom Noble, Admap, April 2015
This article outlines research into radio and multisensory responses, which found that audio can trigger imagination and rich multisensory experiences.
Pippa Bailey, Admap, April 2015
This article encourages marketers to ensure there is consonance between their brand, packaging and product experience on a sensory level, to make sure consumer expectations are met.
Neil Gains, Admap, April 2015
This article explains how marketing in Asia often uses metaphor to build a sensory and emotional experience, and asserts that sensory experience it rooted in local culture.
Les Binet, Daniel Müllensiefen and Gawain Morrison, Admap, April 2015
This article outlines how skin conductance responses (SCR) - a neuroscience method - tests emotional response to music in advertising, helping to predict business success.
Gemma Calvert and Abhishek Pathak, Admap, April 2015
This article explores multisensory marketing, which can improve memory encoding and trigger desirable brand associations by appealing to different senses.
Sarah Walker, Admap, April 2015
This article sets out five tips for better storytelling in advertising, eliciting emotions from people and generating better business results.