Direct Marketing

Direct mail and digital direct marketing

Decision Making


The Communications Council, Gold, Australian Effie Awards, 2015

This case study explains how SA Health, an Australian public health body, increased immunisation rates amongst Aboriginal children.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how New Zealand animal rights organisation Paw Justice campaigned to prevent "legal highs" psychoactive substances being tested on animals.


Marketing Society UK, Excellence Awards, Grand Prix, 2015

This case study explains how EDF, the energy company, introduced a brand character and a renewed focus on being 'better' to increase its market share in the UK.


Andrew Lazenby, Warc Exclusive, Customer Acquisition, May 2015
This article explains how to use direct mail in customer acquisition.

Andrew Lazenby, Warc Exclusive, Customer Acquisition, May 2015
This article explains how to use doordrops in customer acquisition.

Andrew Lazenby, Warc Exclusive, Customer Acquisition, May 2015
This article explains how to use inserts in customer acquisition.

Andrew Lazenby, Warc Exclusive, Customer Acquisition, May 2015
This article explains how to use leaflets in customer acquisition.

Sandra Bellina and José Antonio Balbin, ESOMAR, Latin America, April 2015

This paper explains how ESIKA, the beauty brand owned by Belcorp, mixed traditional and neuroscience research methods to improve the performance of its catalog in Latin America.


ARF Ogilvy Awards, Gold, Appliances, electronics & technology, 2015

This case study explains how Cox Communications, a US telecommunications company, created a personalised email program to improve customer service and reduce churn.

WARC RECOMMENDS


RECOMMENDED CASES

Direct Marketing

Warc's pick of the most effective direct marketing case studies


ARTICLE FOCUS

Brand effects

Millward Brown on using DM to build brand values


CASE STUDY

RNLI

DMA UK Grand Prix winner for the lifeboat charity


CASE STUDY

Kraft Foods: Canada Samplicious

How Kraft kept its most valuable customers happy


CASE STUDY

Kern & Sohn - The Gnome Experiment

Targeting key influencers with a very special DM pack