Direct Marketing

Direct mail and digital direct marketing

Decision Making


ARF Ogilvy Awards, Gold, Appliances, electronics & technology, 2015

This case study explains how Cox Communications, a US telecommunications company, created a personalised email program to improve customer service and reduce churn.


Research on Warc, Royal Mail MarketReach, January 2015

This research demonstrates how UK consumers interact with mail as it flows throughout the average household and provides advice for brands to make the most of this channel.


Direct Marketing Association - UK, Gold, DMA Awards, 2014

This case study explains how Best Western, the hotel chain, used an emotional message in a climate of austerity to increase winter sales in the UK.


Direct Marketing Association - UK, Gold, DMA Awards, 2014

This case study explains how Booths, the premium supermarket chain in northern England, used targeted deliveries of its Christmas book to increase sales.


Direct Marketing Association - UK, Gold, DMA Awards, 2014

This case study explains how Channel 4, the UK broadcaster, used data and analysis from several sources to understand viewing behaviour and provide more personalised advertising in its on-demand platform.


Direct Marketing Association - UK, Bronze, DMA Awards, 2014

This case study explains how King's College London (KCL), the UK university, built an emotional connection with alumni with a personal letter to increase pledges for legacy donations.


Direct Marketing Association - UK, Gold, DMA Awards, 2014

This case study explains how O2, the mobile phone network, used data to grow the value of customers with a better upselling system in the UK.


Direct Marketing Association - UK, Silver, DMA Awards, 2014

This case study explains how Stanley Gibbons, an investment company that specialises in rare postage stamps, used a direct mailing on the island of Guernsey to attract investments.


Direct Marketing Association - UK, Bronze, DMA Awards, 2014

This case study describes a campaign by TLC Marketing, a rewards company based in the UK, which targeted senior brand marketers to increase awareness of its services.

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Direct Marketing

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DMA UK Grand Prix winner for the lifeboat charity


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Kraft Foods: Canada Samplicious

How Kraft kept its most valuable customers happy


CASE STUDY

Kern & Sohn - The Gnome Experiment

Targeting key influencers with a very special DM pack