Direct Marketing

Direct mail and digital direct marketing

Decision Making


Sandra Bellina and José Antonio Balbin, ESOMAR, Latin America, April 2015

This paper explains how ESIKA, the beauty brand owned by Belcorp, mixed traditional and neuroscience research methods to improve the performance of its catalog in Latin America.


ARF Ogilvy Awards, Gold, Appliances, electronics & technology, 2015

This case study explains how Cox Communications, a US telecommunications company, created a personalised email program to improve customer service and reduce churn.


Research on Warc, Royal Mail MarketReach, January 2015

This research demonstrates how UK consumers interact with mail as it flows throughout the average household and provides advice for brands to make the most of this channel.


Direct Marketing Association - UK, Gold, DMA Awards, 2014

This case study explains how Best Western, the hotel chain, used an emotional message in a climate of austerity to increase winter sales in the UK.


Direct Marketing Association - UK, Gold, DMA Awards, 2014

This case study explains how Crimestoppers, the UK crime fighting charity, increased awareness of the problem of pickpocketing by stealthily placing information leaflets in people's bags and pockets.


Direct Marketing Association - UK, Gold, DMA Awards, 2014

This case study explains how Booths, the premium supermarket chain in northern England, used targeted deliveries of its Christmas book to increase sales.


Direct Marketing Association - UK, Silver, DMA Awards, 2014

This case study explains how Fulham Football Club, based in London, UK, used its unique identity as 'London's Original' to improve season ticket sales.


Direct Marketing Association - UK, Gold, DMA Awards, 2014

This case study explains how Mothercare, the baby and children's retailer, created a loyalty club in the UK to provide useful content to new parents and grow sales.


Direct Marketing Association - UK, Silver, DMA Awards, 2014

This case study explains how international Christian charity World Vision used direct mail in the UK to build an emotional connection with existing donors.

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Kern & Sohn - The Gnome Experiment

Targeting key influencers with a very special DM pack