DMA International ECHO Awards

Honoring the world’s best response marketing campaigns

Browse latest case studies


About the Awards

The DMA (Data & Marketing Assocation) International ECHO Awards honor the combination of agency team talents and collaboration required to produce the world’s best response marketing campaigns.

The most recent Awards were announced in October 2018 and all the winning case studies are available to read here on WARC.

Find out more about the DMA

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Diamond Echo

Pedigree SelfieSTIX

MARS NZ: Pedigree SelfieSTIX

Brand Pedigree Petfoods
Agency Colenso BBDO
Country New Zealand

Pedigree created an innovation which allowed New Zealand users to take selfies with their dogs using DentaSTIX and the accompanying SelfieSTIX.

SelfieSTIX, a specially designed phone accessory that attaches DentaSTIX to your phone, allows people to capture the perfect dog selfie.

The campaign achieved 3.5 million engagements and a 24% increase in sales.

Selected Gold

Welly Beans

Visa NZ: Welly Beans

Brand Visa
Agency Colenso BBDO
Country New Zealand

Visa increased awareness and online ticket sales of a food festival in New Zealand by launching festival-flavoured jelly beans.

Virgin Holidays

Virgin Holidays: Ready To Travel

Brand Virgin Holidays
Agency Proximity London
Country United Kingdom

Virgin Holidays overhauled its communication strategy to create a more personalised and seamless experience for its UK customers.

SickKids Foundation

SickKids Foundation: SickKids VS - All In

Brand SickKids Foundation
Agency Cossette
Country Canada

SickKids Foundation launched an online film that targeted specific neighbourhoods in Canada to rally local support for its sick children.

The Original Brushes of Edvard Munch

Adobe: The Original Brushes of Edvard Munch

BrandAdobe
Agency Abby Priest
Country Sweden

Adobe increased subscribers to its Creative Cloud in Norway by digitalising the original paintbrushes of Norwegian painter Edvard Munch.

The Stagecoach of the Desert Cowboys

ŠKODA Spain: The Stagecoach of the Desert Cowboys

Brand ŠKODA
Agency Proximity Barcelona
Country Spain

ŠKODA increased brand awareness and sales of its Kodiaq SUV in Spain by turning its vehicle into a free transport service.

Gold

NewFest & NYC Pride: Type with Pride

Brands NewFest & NYC Pride
Agency Ogilvy & Mather
Country Global

The Hong Kong Jockey Club: Striding On with HKJC

Brand The Hong Kong Jockey Club
Agency PHD Hong Kong
Country Hong Kong

APX: Energy Without Boundaries

Brand APX
Agency Barefoot Proximity
Countries China, India, Philippines and United States

PFLAG Canada: Destination Pride

Brand PFLAG Canada
Agency FCB/SIX
Country Canada

Ford Trucks of Brazil: Safe Cap

Brand Ford
Agency GTB
Country Brazil

United States Postal Service: USPS Operation Santa

Brand United States Postal Service
Agency MRM/McCann
Country United States

SickKids Foundation: Family Tree

Brand SickKids Foundation
Agency Cossette
Country Canada

SickKids Foundation: Get Better Gifts

Brand SickKids Foundation
Agency Cossette
Country Canada

Flying Pig Marathon: Energy Broadcast System

Brand Flying Pig Marathon
Agency Barefoot Proximity
Country United States

Asha Ek Hope Foundation: Blink To Speak

Brand Asha Ek Hope Foundation
Agency TBWA/India
Country India

The Wall Street Journal: The WSJ Propensity-led Dynamic Paywall Model

Brand The Wall Street Journal
Country United States

IKEA: Oddly IKEA

Brand IKEA
Agency Ogilvy & Mather
Country United States

Comcast Xfinity: Beautifully Bilingual

Brand Comcast
Agency Gallegos United
Country United States

Silver

IBM: #Whatmakesgreat

Brand IBM
Country United Kingdom

Volkswagen Canada: Just Ask a Golf Driver

Brand Volkswagen
Agency Track DDB
Country Canada

Spark New Zealand: Netflix Dinners

Brand Spark
Agency Colenso BBDO
Country New Zealand

American Express: Your Business by the Numbers – Small Business e-Newsletter

Brand American Express
Agency Ergo
Country United States

FM Global: Earthquake Simulator

Brand FM Global
Agency Ogilvy & Mather
Country United States

EG: Stop stopgap solutions

Brand EG One
Agency Ambition
Country Denmark

NOBLEX (Newsan Argentina): The All in Promo

Brand NOBLEX
Agency DAVID The Agency
Country Argentina

Mahindra Holidays: Video First Content Strategy

Brand Mahindra Holidays
Country India

What3Words: Addressing The Problem

Brand what3words
Agency Ogilvy & Mather
Country Global

Dainik Jagran: Sanskarshala

Brand Dainik Jagran
Agency Jagran Prakashan
Country India

Irresistible Mail

Brand UNICEF
Agency Rapp Argentina
Country Argentina

The PatrónSpirits Company: Patrón Cocktail Lab

Brand Patron
Agency Publicis.Sapient
Country Global

Volvo Trucks: The right part at the right time

Brand Volvo
Agency Marketdata Solutions Brasil
Country Brazil

K&H Bank: Fill the Gaps with K&H Bank!

Brand K&H Bank
Agency OMD Hungary
Country Hungary

Air New Zealand: Launch of the Airpoints Partner Coalition - Air New Zealand

Brand Air New Zealand
Agency TRACK New Zealand
Country New Zealand

Rhode Island Blood Center: Help "Someone Else"

Brand Rhode Island Blood Center
Agency PriMedia and Nail Communications
Country United States

Essity Personal Care: The Period Challenge

Brand Libresse (femcare)
Agency Creuna
Country Sweden

Dainik Jagran: Daughter's Diary

Brand Dainik Jagran
Agency Jagran Prakashan
Country India

KLM: KLM Amsterdam Sneaker

Brand KLM
Agency Pool Kommunikationsbyrå AB
Countries Denmark, Finland, Norway and Sweden

McDonald's Canada: McDonald's McGoal

Brand McDonald's
Agency Track DDB
Country Canada

Bronze

McDonald's Restaurants of Canada Ltd.: Follow the Arches

Brand McDonald's
Agency Cossette
Country Canada

Air Canada: Air Canada

Brand Air Canada
Country Canada

Audi Spain: Ever After

Brand Audi
Agency Proximity Barcelona
Country Spain

Schöb AG: Mail Sent Directly from the Forest

Brand Schöb AG
Agency Agentur am Flughafen AG
Country Switzerland

ThinkGeek / GameStop: ThinkGeek "Versus" Holiday Campaign

Brand GameStop
Agency Harte Hanks
Country United States

Publicis.Sapient: databloom

Brand Publicis.Sapient
Agency Publicis.Sapient
Country Netherlands

Shackleton: On Hold Music Band Live

Brand Shackleton
Agency Shackleton
Country Spain

Project Nanhi Kali: #PowerlessQueen

Brand Project Nanhi Kali
Agency WATConsult
Country India

Shoe-d-vision: Tailor made algorithms that grow business

Brand Shoe-d-vision
Agency Mediacom and GroupM
Country Denmark and Norway

UNILEVER PHILIPPINES: #WearTheCrown with Cream Silk

Brand Cream Silk
Agency Mindshare Philippines
Country Philippines

UNILEVER PHILIPPINES: SUNSILK CHEERKADA

Brand Sunsilk
Agency Mindshare Philippines
Country Philippines

ITM: ITM Go Fish!

Brand ITM
Agency justONE
Country New Zealand

Philips: Asperos (Rough)

Brand Philips
Agency Wiper
Country Argentina

Pullmantur Cruceros: HOME ABOARD. Welcome Home.

Brand Pullmantur Cruises
Agency Proximity Madrid
Country Spain

Procter & Gamble: Content Darwinism

Brand Procter & Gamble (P&G)
Agency Proximity London
Country United Kingdom

BMW: The Ultimate Data Machine

Brand BMW
Agency Cadreon
Country United States

The Economist: Election Campaign

Brand The Economist
Agency Proximity London
Country United Kingdom

Enel Energia: enelpremia 3.0

Brand Enel Energia
Agency Gruppo Roncaglia
Country Italy

Aetna: Aetna We Join You

Brand Aetna
Agency Ogilvy & Mather
Country United States

Dainik Jagran: Adha Glass Pani

Brand Dainik Jagran
Agency Jagran Prakashan
Country India

Buscape Company: Consumer Day Brazil Experience

Brand Buscape
Agency Jotacom
Country Brazil

Telia Enterprise, Denmark: A Digital Affair

Brand Telia Danmark
Agency Klausen + Partners
Country Denmark