DMA International ECHO Awards

Honoring the world’s best response marketing campaigns

Browse latest case studies

About the Awards

The DMA (Data & Marketing Assocation) International ECHO Awards honor the combination of agency team talents and collaboration required to produce the world’s best response marketing campaigns.

The most recent Awards were announced in October 2016 and all the winning case studies are available to read here on WARC.

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DB Breweries: Brewtroleum

DB Breweries: Brewtroleum

Brand DB Export
Agency Colenso BBDO

How a New Zealand beer brand got Kiwi men to increase their consumption by turning beer drinking into a selfless act of environmental heroism.

DB Export used the surplus yeast left after it finished brewing DB Export to create a biofuel called DB Export Brewtroleum.

Selected Gold

Pedigree Found

Brand Mars-Pedigree
Agency Colenso BBDO

Mars-Pedigree - Pedigree Found

World Password Day

Brand Intel
Agency Big Monocle

Connection Day

Brand Verizon Wireless
Agency Moxie

The No Experiment

Brand The Danish Cancer Society
Agency Hjaltelin Stahl

Halo 5 Guardians Puzzle Campaign

Brand Microsoft
Agency Wunderman Seattle

Orgasm Sound Library

Brand Bijoux Indiscret
Agency Proximity Madrid

Champions League Pub Signs

Brand BT Sport
Agency OgilvyOne London

Hailo Ireland - Drive for Equality