DMA UK Awards

Celebrating campaigns that show the best thinking, innovation and results in direct marketing.

Browse latest case studies


About the Awards

The DMA UK Awards use a rigorous judging process across strategy, creativity and results to encourage the evolution of one-to-one marketing and create benchmarks for excellence.

The most recent Awards were announced in December 2016 and all the winning case studies are available to read here on WARC.

Find out more about the DMA UK

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Grand Prix

Unibet - Telling you how to win

Telling you how to win

Brand Unibet
Agency Karmarama

This campaign increased brand awareness across seven global markets during Euro 2016 by giving customers the insight they needed to make intelligent bets.

Unibet commissioned a six-part documentary full of original insights and allowed each country to choose where to place them in local media.


Selected Gold

Two ads: for parents & young drivers

Brand Peugeot
Agency Stack

Peugeot - two ads: for parents & young drivers

Millennial subscriptions

Brand The Economist
Agency UM London

People stuck to a billboard

Brand Microsoft
Agency MRM Meteorite

It's time to upgrade

Brand O2
Agency LIDA

Insights from data

Brand Bupa
Agency MEC UK

A text from the bank

Brand Barclays Africa
Agency MEC UK

Family loyalty

Brand IKEA
Agency LIDA

Making roads safer

Brand Aviva
Agencies Adam & Eve and Zenith Optimedia

Aviva - Making roads safer