DBA Design Effectiveness Awards 2011

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DBA Design Effectiveness Awards 2011

Recognising projects that integrate design briefs with business objectives

The Design Business Association champions effective design that is accountable, delivering both creatively and commercially.

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The top award went to Waitrose for the campaign, essential Waitrose, introduced in reaction to the recession.

“To build a half-billion pound brand from a standing start, in a single year, would test many businesses.”

Ian King, The Times

Design Effectiveness Awards 2010


Selected Gold winners included:

Marks & Spencer: M&S Café

ScottishPower: It Matters

Seachill: The story of the Saucy Fish

DEA 2010

Choc on Choc: A unique brand

KFC: Simplifying the familiary


Selected Silver case studies:

McDonald's: Global Quality Packaging

Guinness: Draught in Can

Cadbury: Dairy Milk Giant Buttons

DEA 2010

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