A Practitioner's Guide to Customer Acquisition
Getting and keeping new customers for your brand.
A Practitioner's Guide to Customer Acquisition offers the building blocks for setting up KPIs, an overview of each of the major channels available, and guidance on how to use channels individually and collectively to deliver success.
It is written by Andrew Lazenby.
- Read about the drivers of profitable customer acquisition
- Learn how to plan push and pull channels
- Explore 10 effective ways of working in customer acquisition
Articles
-
The drivers of profitable customer acquisition
An overview of the KPIs for customer acquisition and how they drive business profitability.
-
How to plan channels for customer acquisition
Strengths and weaknesses of more than 20 acquisition channels, with practical tips on how to get the most out of them.
-
10 effective ways of working in customer acquisition
10 principles that reflect best practice approach to acquiring customers across available channels.
PDF downloads
Planning push channels
Learn how to use push channels for customer acquisition
Planning pull channels
Learn how to use pull channels for customer acquisition
