A Practitioner's Guide to Customer Acquisition

Getting and keeping new customers for your brand.


A Practitioner's Guide to Customer Acquisition offers the building blocks for setting up KPIs, an overview of each of the major channels available, and guidance on how to use channels individually and collectively to deliver success.

It is written by Andrew Lazenby.

  • Read about the drivers of profitable customer acquisition
  • Learn how to plan push and pull channels
  • Explore 10 effective ways of working in customer acquisition

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