Effective Content Strategy Report

Lessons from the content category of the 2018 WARC Awards

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The Effective Content Strategy Report 2018 analyses trends in content strategies with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2018 WARC Awards.

The report is available to WARC subscribers.


Inside the report

The report includes chapters on:

  1. Humour as an effective content strategy
  2. Content's need to scale up
  3. Creating a point of difference through content
  4. The value of engaging new audiences

Also included are summaries of all the winning case studies from the 2018 WARC Awards, Effective Content Strategy category.

Grand Prix winner

Coca-Cola

Coca-Cola won the Grand Prix in the 2018 WARC Awards for a campaign which reawakened Egypt's passion for its national football team by Hijacking the African Cup through the use of social media.