Content Marketing

Native advertising and branded content

Content Marketing


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Deutsche Telekom regained market leadership in Germany and boosted European sales in home entertainment and mobile internet.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how PepsiCo in the UK increased sales of its snack brand Doritos to an older demographic without compromising the cool image appreciated by its core consumer group of 18-24 year-olds.


Low Lai Chow, Event Reports, All That Matters, May 2015

This event report outlines how PepsiCo goes about building its brands in China, with a particular emphasis on entertainment, to the point that it sees itself as "an entertainment company selling soft drinks".


Research on Warc, Newscred, April 2015

This report shares the findings of a survey into 'brand journalism' in the UK, which is gaining in popularity and credibility.


Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2015

This case study describes how the upmarket fast food chain Chipotle Mexican Grill in the US gained new customers and increased sales by satirising industrial agriculture in a series of very popular shows on Hulu, an on-demand platform.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Molson Coors Canada promoted its brand beyond its home market and attracted new customers from the millennial demographic.


Stephen Whiteside, Event Reports, ClickZ, April 2015

This event report shows how Playboy, the men's magazine and online publisher, drove huge growth in its digital traffic - especially among millennials - by adopting a "safe for work" policy on the web.


Tahaab Rais, Warc Prize for Social Strategy, Entrant, 2015

This case study describes how Coca-Cola won over Middle Eastern teens through fusion music promoted across an array of media.


Lachlan Williams , Warc Prize for Social Strategy, Entrant, 2015

This case study describes how Google connected with the public by utilising its unique data resources to capture stories amongst the continuously shifting noise around the World Cup.

WARC RECOMMENDS


WARC BRIEFING

Branded Content

Theories and trends in branded entertainment


RECOMMENDED CASES

Branded Content

Warc's pick of the most effective case studies


ADMAP

Branded Entertainment

A focus on brand-funded editorial content


ARTICLE FOCUS

Brand journalism

A new way of storytelling for advertisers


TRENDS

Real-time Response

How brands are reacting instantly to news events


CASE STUDY

AT&T: The Last Text

DMA Grand Prix winner aims to stop texting while driving