Consumer Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets.
Browse the latest reports on consumer trends below - or use the left menu to view reports on a different theme.

Oct 08, 2015   Marketing | Media & Tech

Seriously Social 2015

How social strategy can drive business results

Visit the landing page


Nov 12, 2015

Work-life balance

How work-life balance changes are affecting consumer needs

Oct 27, 2015

Millennials & markets

The impact of millennials on global consumer markets

Sep 30, 2015

Young women and health

Media & Tech

Approaches to fitness and health among women under 30

Sep 02, 2015

Mobile apps are the future


Multichannel audience fragmentation may reverse

Aug 13, 2015

Buy Buttons


Closing the loop between discovery & purchase by allowing people to immediately buy

Jul 21, 2015

Vertical video

Media & Tech

As people shoot & view more video on mobile, vertical formats are gaining in popularity

Jul 20, 2015

Toddlers to tweens


Consumption habits of global 3-12-year-olds

Jun 22, 2015

Eco worriers


Examining changing global attitudes to the environment