Consumer Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets.
Browse the latest reports on consumer trends below - or use the left menu to view reports on a different theme.

Aug 13, 2015   Marketing

Buy Buttons

Closing the loop between discovery & purchase by allowing people to immediately buy


Sep 02, 2015

Mobile apps are the future


Multichannel audience fragmentation may reverse

Jul 21, 2015

Vertical video

Media & Tech

As people shoot & view more video on mobile, vertical formats are gaining in popularity

Jul 20, 2015

Toddlers to tweens


Consumption habits of global 3-12-year-olds

Jun 22, 2015

Eco worriers


Examining changing global attitudes to the environment

May 08, 2015

Home ownership

Global consumer attitudes to bricks & mortar

Mar 25, 2015

Super personalisation


Increasing personalisation and changing concepts of privacy

Mar 13, 2015

The internet of things


How FMCG brands can make the most of developments

Mar 04, 2015

Asia Strategy Report

Marketing | Geographies

How strategic ideas are growing brands in Asia