Consumer Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets.
Browse the latest reports on consumer trends below - or use the left menu to view reports on a different theme.

Dec 07, 2016   Marketing | Media & Tech

Toolkit 2017

Warc's guide to six major marketing trends for the year ahead

Non-subscribers can visit the landing page


Nov 29, 2016

Seriously Social 2016

Marketing | Media & Tech

How social strategy can drive business results

Oct 28, 2016

The know-demand economy

Media & Tech

Why brands need to rethink their interactions with consumers

Aug 12, 2016

Pokémon GO

Marketing | Media & Tech

The next wave of augmented reality

Jul 21, 2016


Industries | Media & Tech

Overview and analysis of the growing phenomenon of automated communications tools

Jul 04, 2016

Redefining snacks


Facts and figures about the global snacks market

May 12, 2016


Industries | Media & Tech

Introducing real-time 'conversational commerce'

May 12, 2016

Online shopping

Marketing | Media & Tech | Geographies

The evolution of online shopping: pricing, consumer trust and personalisation

May 10, 2016

Global luxury goods

Industries | Geographies

Trends from the global luxury goods industry