Co-creation

Insights on co-creation and crowdsourcing

Co-creation


Stephen Whiteside, Event Reports, NRF Big Show, January 2015

This event report shows how Julep, a challenger in the beauty category, has effectively used the principle of crowdsourcing to create new products and build its brand.


Vicki Loomes, Admap, March 2015

New technologies have created a new mindset for consumers, making them more open to engaging with peers through reviews and ratings systems.


Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study explains how IKEA, the home retailer, demonstrated it understood Canadian lives at home to grow its profile among over 35 year-olds, who had previously discounted the brand.


Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study explains how the Hospital for Sick Children (SickKids) in Canada communicated the resilience of its patients to grow donations.


Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study reveals how Volkswagen exceeded pre-sales objectives by generating visibility for the launch of its 7th-generation Golf and Golf GTI into the Canadian market.


Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study demonstrates how Koodo Mobile, the Canadian mobile telecoms company, implemented a peer-to-peer customer support community to reduce costs and improve customer satisfaction.


Institute of Communication Agencies, Grand Prix, Canadian Advertising Success Stories, 2015

This case study demonstrates how Molson Canadian, the beer brand, used a patriotic campaign to reverse a five year downward trend and grow share.


Case Study

Watch_Dogs Live
Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study explains how Ubisoft, the video game developer, engaged gamers and sustained their interest for its new game, Watch_Dogs, in Canada.


Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015

This case study describes a campaign by Canadian Blood Services, an organisation matching people in need of bone marrow or stem cells with donors, which targeted 17-35 year old males to encourage them to sign up to donate.

WARC RECOMMENDS


WARC BRIEFING

Co-creation

Trends in crowdsourcing and collaboration


BEST PRACTICE

Managing the co-creation process

Getting the best from consumer collaboration


ADMAP

Collaborative Marketing

How marketers can work with consumers


CASE STUDY

Walkers: Do Us A Flavour

Crowdsourcing a new flavour for a snack brand


RESEARCH PAPER

The Voice of the Consumer

Why UGC forces smart marketers to listen


TRENDS

Brands & Incubators

Why brands are seeking new innovation partnerships