Co-creation

Information and insights on co-creation and crowdsourcing

Co-creation


Dhunji S. Wadia and Ravi Walia, Warc Prize for Social Strategy, Entrant, 2014
This case study shows how broadcasting challenger brand, SAB TV, reached out to India's youth with a social game. SAB TV was recreated as a social game called SABurbia.com, linked to Facebook, where players could become the mayor of SABurbia by completing a series of tasks that involved sharing, helping and interacting with the show's characters and plots.

Jake Setlak and Kristin Hayward, Warc Prize for Social Strategy, Entrant, 2014
This case study explains how Secret, a deodorant brand owned by Procter & Gamble, created a social campaign to reduce bullying in US schools. The 'mean stinks' campaign used content and social media to explain the difference between normal 'teenage drama' and mean spirited bullying.

Case Study

Beetle Mania
Michiel Cox and Jamie Barrett, Warc Prize for Social Strategy, Entrant, 2014
This case study shows how Volkswagen, the car manufacturer, drove awareness, test drives and sales of a new Beetle car model in New Zealand by making social media key to its campaign. A competition was created, based on a popular social trend, inviting people to post pictures of themselves imitating the shape of the Beetle car, in order to win one.

Griff Leader, Warc Prize for Social Strategy, Entrant, 2014
This case study explains how the Canadian Tourism Commission (CTC) harnessed Canada's collective voice in order to promote their country around the globe. Travellers arriving at French and German airports were challenged to 'Upgrade to Canada' by spontaneously swapping their holiday for a dream trip to Canada.

Josh Roth, Warc Prize for Social Strategy, Entrant, 2014
This case study describes a campaign by Argos, the UK catalogue retailer, which used social media and TV to capitalise on a national conversation surrounding the birth of a royal baby. Brand characters - the 'Argos Aliens' - were used to engage audiences and promote the company's nursery range.

Tahaab Rais, Warc Prize for Social Strategy, Entrant, 2014
This case study shows how Emirates NBD, a bank in the UAE, used a fully mobile, remote-controlled ATM to improve its social media presence. Called 'The Awesome Travelling Machine', the mobile ATM was sent out in public locations such as malls, walkways and promenades and the reactions of the customers who encountered it were filmed and posted online.

Deepak Gopalakrishnan, Warc Prize for Social Strategy, Entrant, 2014
This case study describes how newly launched Indian TV channel FOX Crime targeted younger viewers with a digital and social media campaign. The campaign turned viewers into detectives, inviting them to solve clues.

Lizzy Pollott, Matt Spector and Jennifer Ekeleme, Warc Prize for Social Strategy, Entrant, 2014
This case study describes a campaign in the US by Havaianas, the Brazilian footwear retailer, which used social media to boost sales. The company primarily sells 'flip flops', with consumer interest in the product peaking in the summer.

Miroslaw Smolewski, Warc Prize for Social Strategy, Entrant, 2014
This case study describes a campaign by Nestle, the food and beverage company, to promote its Friskies pet food brand in Poland, largely through social media. The brand had an established Facebook page and so chose this as its main focus, supported by a brand website and online ads.

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ADMAP

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